MrBeast Feastables is a popular chocolate and snack brand in America created by the famous YouTuber, MrBeast. In 2021, MrBeast approached Jim Murray, a former president of protein bar firm RxBar to assist him in building Feastables. At launch, Feastables had only three flavors, but now it offers a range of flavors, including cookies, chocolate bars, and snack packs.
The goal of launching MrBeast Feastables was to change the way we think about snacks by combining high-quality ingredients, distinctive flavors, and a commitment to giving back. Let’s look at this article and learn who MrBeast is and how his influence drives its success.
Who is MrBeast?
The real name of MrBeast is Jimmy Donaldson. He is commonly known for his YouTube channel, MrBeast, which focuses on pricey stunts. Mrbeast is regarded as the founder of philanthropic YouTube Stunt Videos. He has earned more than 50 million views on almost all his videos. Currently, he maintains his six YouTube Channels, MrBeast, MrBeast Philantrophy, MrBeastGaming, BeastReacts, MrBeastShorts, and MrBeast2.
He has more than 217 million subscribers (calculating all the channels). While on Instagram he has 46.4 million followers and on Twitter has 29.4 million followers.
MrBeast Biography
| Real Name | Jimmy Donaldson |
| Profession | YouTuber, Businessman, and philanthropist. |
| Height | 182 Cm |
| Eye Colour | Grey |
| Hair Colour | Brown |
| Date of Birth | 7-May-1998 |
| Age | 26 years |
| Birthplace | Wichita, Kansas, U.S |
| Nationality | America |
| Mother’s Name | Mrs. Donaldson |
| Father’s Name | Stephen Donaldson |
| Girlfriend’s Name | Maddy Spidell |
| Qualifications | Graduated from Greenville Christian Academy |
| Controversies | Yes, related to distributing fake money online, misbehavior, and breaching the VDC contract. |
| Marital Status | Unmarried |
| Car Collection | Lamborghini |
MrBeast YouTube Success
2012-2017: Donaldson released his first YouTube video in February 2012, at the age of 13, under the username “MrBeast6000”; his early output spanned from Let’s Plays, focusing on Call of Duty. In July 2013, his channel, called “That-dude,” had about 240 subscribers. In 2015 and 2016, Donaldson rose to prominence with his “Worst Intros on YouTube” series, which mocked YouTube video openings. By mid-2016, Donaldson had approximately 30,000 subscribers. In the fall of 2016, Donaldson dropped out of East Carolina University to pursue a full-time career as a YouTuber.
2017-2020: During this time, Donaldson became well-known for stunts such as attempting to break glass with a hundred megaphones, watching paint dry for an hour, and attempting to stay underwater for 24 hours. In March 2019, Donaldson planned and recorded a real-life battle royale competition in Los Angeles, with a $200,000 prize. Donaldson organized another influencer tournament in October 2020, this time with 24 competitors vying for a top prize of $300,000. The contest was eventually won by the D’Amelio family.
2021-Present: On January 1, 2021, Donaldson uploaded the video “Youtube Rewind 2020, Thank God It’s Over”. In December 2021, Donaldson organized a third influencer competition with 15 competitors and a top prize of $1,000,000. In January 2022, Forbes listed MrBeast as YouTube’s highest-paid creator, with an estimated $54 million in 2021. Donaldson surpassed Indian-based music label and film production business T-Series as the most subscribed channel on YouTube on June 2, 2024, with 267 million followers.
How MrBeast Feastables Started?
Other than YouTube, he has been involved in several business ventures. But the brand- MrBeast Feastables has gained much popularity in no time. It is a chocolate and snack brand launched in 2022 with the powerful idea of creating snacks that are not only delicious but also align with its values of quality, sustainability, and social impact.
However, the inspiration came from his personal experiences and observations. To get started on this idea, he approached Jim Murray, in 2021 to assist him in building MrBeast Feastables, which is the current CEO and co-founder of the Feastables.
At launch, Feastables was launched in three flavors- original, Almond, and Quiona Crunch. The debut occurred with a sweepstakes campaign with over $1 million in prizes, including ten grand prize winners who would have the opportunity to compete for a chocolate factory in a future film, a nod to Charlie and the Chocolate Factory.
MrBeast Feastables Partnerships
After the success of Feastables, Jimmy Donaldson made several partnerships with various companies that made this brand a huge success. Let’s break down the partnership details below:
- On February 2, 2022, Feastables announced cooperation with Turtle Beach Corporation and Roccat to give sweepstakes rewards. Feastables reportedly sold $10 million in chocolate bars during its first few months of business.
- On March 3, 2023, Donaldson urged Twitter users to “clean up the presentation” of Feastables displays on retail shelves. Feastables offered followers a chance to win $5,000 if they produced documentation of their efforts. The tweets sparked backlash and claims that Feastables was abusing followers for unpaid labor.
- On April 7, 2023, Donaldson disclosed that Feastables teamed with Karl Jacobs, a secondary host for Mr. Beast, to develop a line of gummy candy named “Karl Gummies”
- On October 2, 2023, MrBeast revealed that Feastables had collaborated with the Charlotte Hornets to launch a new logo and become their official jersey patch sponsor for the 2023-24 NBA season.
MrBeast Feastables-Officially Available Countries/States
Initially, feastables were once solely offered at Walmart, but in May 2023, they were accessible at 7-Eleven outlets, including Speedway and Stripes. The other sites include:
- Albertsons
- Jewel-Osco
- Vons
- Carrs Safeway
- Food Lover’s Market
- United Supermarkets
- Randalls
- Tom Thumb
- Haggen
- ACME
- Star Market
- Shaw’s, Kings
- Balducci’s
- Pavilions
- Target
Then, in July 2023, Donaldson announced that Feastables would be available in all Asda and SPAR stores in the UK as well.
Furthermore, Feastables expanded into Australia and New Zealand in September 2023, with chocolate bars sold at Woolworths and Countdown shops in both nations.
In October 2023, Feastables moved into South Africa, with the brand becoming available at Walmart-owned Makro and Game stores nationwide. Later in 2024, Feastables launched in Canada and the EU.
MrBeast Feastables Exclusive Product Range
|
Feastables |
Feastables Snack Bars | Cookies | Karl Gummies |
Bars |
|
Milk Chocolate |
Chocolate chip | Chocolate Chip | Sour Green Apple | Quinoa Crunch Chocolate |
| Milk Crunch | Double Chocolate | Double Chocolate Chip |
Sour Blue Raisin |
Corpse Cookies |
| Peanut butter | Peanut Butter Chocolate | Peanut Butter Chocolate chip | Crème Chocolate | |
| Peanut butter crunch | Oatmeal Raisin |
|
||
|
Almonds |
||||
| Dark Chocolate | ||||
|
Dark Chocolate Sea Salt |
The Secret of MrBeast Feastables Success
Ethical & Sustainable Packaging
One of Feastables’ primary cornerstones is its dedication to ethical and sustainable methods. MrBeast has stated that it obtains ingredients responsibly and stresses sustainability in its packaging. The goal is to have a beneficial impact on the environment while also providing consumers with items that they can feel good about.
Donation
To honor MrBeast’s charitable nature, Feastables has incorporated a non-profit component within its business plan. A part of the earnings from each purchase are donated to various charity causes. This method not only assists those in need but also inspires consumers to make a difference via their snacking choices.
Unbeatable Marketing Strategy
MrBeast’s rare social media popularity serves as the foundation for Feastables’ marketing strategy. Through creative advertising, interactive content, and intriguing challenges, the brand has quickly created a dedicated customer following.
MrBeast frequently includes Feastables in his videos, ensuring maximum exposure and generating interest among his millions of subscribers. Feastables also promotes community engagement through contests, freebies, and social media engagements.
This strategy instills a sense of belonging and excitement among fans, thereby strengthening the brand’s market presence.
Closing Words
MrBeast’s Feastables is more than just a snack business; it shows the power of combining high-quality products with a mission-oriented strategy. MrBeast has built a brand that connects with customers on several levels by leveraging his influence and being loyal to his principles. Feastables’ continued growth will undoubtedly have a long-term impact on the snack sector and beyond.
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FAQ’s
Q1. What are the other ventures of MrBeast?
The other ventures of MrBeast are MrBeast Burger, Finger on the App, Team Tree, Beast Philanthropy, and Backbone.
Q2. Why MrBeast Feastables are expensive?
Feastables are expensive because you are investing in an experience rather than merely chocolate. It’s a premium brand that capitalizes on MrBeast’s celebrity and reputation for producing entertaining content. Furthermore, their relationship with industry professionals like Jim Murray assures that you obtain a high-quality product.
Q3. Is Mr. Beast Feastables Chocolate tasty?
Yes! It offers a smooth texture and a perfect sweetness that makes your tongue super happy.
Q4. What is the net worth of MrBeast?
The monthly income of MrBeast, including YouTube channels and ventures, is $2.2 million – $2.9 million approx. This means the net worth is around $56 million.
Q5. What does MrBeast’s family do?
Mr. Beast’s mother is Mrs. Donaldson, a housewife, and his father is Stephen Donaldson, a businessman by trade. He also has an elder brother, CJ Donaldson, who is a prominent content creator and social media celebrity.
