Marketing tips

Leading E-Commerce MLM Companies in India: Market Overview and Insights

Are you enthusiastic to learn about MLM companies that use E-Commerce and other marketing channels for sales promotion? You found the right place. Here, you will get a deep knowledge of all the insights about E-Commerce MLM Companies in India. To begin with, E-Commerce has been revolutionized in India for a long time, where multi-level marketing companies offer ambitious skills and a dynamic business aspect to millions of people. By using the potential of multi-level marketing with E-Commerce platforms, the companies have seen a rapid incline in sales and changed the way of traditional marketing. Running a business through different channels and lakhs of distributors in the whole country is not a small thing. So, don’t you wonder about this concept? Let’s get into this. What is MLM? Multi-level marketing refers to promoting the products and increasing sales through several offline and digital platforms. It is a great business model for various companies that boosts sales and acts as a marketing strategy. Most of the employees do multi-level marketing on behalf of the company and earn an extra income as a commission on each sale. Here is the most common way of performing Multi-level marketing: It is done by forming a network usually known as a downline. The distributors play an essential role in the chain. Firstly, distributors hire employees and divide them into different groups. A target is assigned to each group by a distributor. After completing the target, distributors rank employees into levels according to their performance. The recruits are also allowed and encouraged to build their own sales team. In this way, along with their level, the profit share of recruits also increases. One can excel in this field with different types of marketing such as digital, traditional, and word-of-mouth marketing. Understanding the concept of E-Commerce MLM Companies in India Do you know? E-commerce MLM companies use a perfect blend of online retail marketing with a type of network marketing. Here each distribution team member earns as soon as they sell a product. Anyone from anywhere can distribute several commodities using online platforms, such as cosmetics, health supplements, skincare, and household electronics through independent parties. Along with E-Commerce platforms, diversifying their products through other digital channels is a great strategy to conquer the market size. By combining e-commerce and MLM operations, companies can enjoy online and traditional marketing benefits. One can reach a global audience through online modes and the other can have an opportunity to showcase the products more usefully. Online marketing allows flexibility and 24/7 accessibility whereas one can have a face-to-face experience with their customers allowing them to steal their attraction. Let’s explore the top 11 E-Commerce MLM companies which are currently operating in India: Here you are! With the list of leading E-commerce MLM Companies in India. Everything you need to know about the company’s success, insights, and statistics. Amway India Enterprises Pvt. Ltd. Amway provides a diverse range of beauty, nutrition, home & living, personal care, and other essential products. It was Established in 1995 but started its operations after three years in 1998. Amway India uses different marketing channels such as social media, mobile apps, and their website and through this, it makes it the largest MLM company in India. The company follows local laws and focuses on selling its products directly to its consumers. There are more than 5.50 lakh passionate distributors in Amway. Out of this, 60% are women. Thus encouraging women to earn a living through their network. Herbalife International India Pvt. Ltd. Herbalife International is a global wellness company that offers nutrition, fitness, body care, and healthy supplements to its users. Along with this, it also promotes weight management products which include vitamins, shakes, and other beverages. The company was founded in California, US in the year 1980. It focuses on creating the largest distributor network for sales and recruitment as it was the number 1 active nutrition brand in 2023. The number of distributors will shock you. Herbalife has more than 2 million active distributors in 90+ countries. It also gives business and entrepreneurial opportunities to youngsters by encouraging them to become a Herbalife Independent Associate. Vestige Marketing Pvt. Ltd. Vestige Marketing Private Limited delivers world-class health and wellness products including make-up, fashion accessories, immunity boosters, women’s hygiene, and home appliances. 2004 was the year when this company started its operations. Surprisingly, the company operates its online and offline distributions from more than 3000+ sales outlets all over India. Vestige’s network is growing consistently every year and it is the only company from India, listed in the world’s top 100 direct-selling companies. Currently, the number of distributors are in between 40-50 thousand. On average, the earnings of an employee are 15-17 thousand per month in this company. Forever Living Products India Pvt. Ltd. Forever Living Products India Pvt. Ltd. is the world’s largest manufacturer, grower, and distributor of aloe vera products. It has more than 40 years of experience and was established in 1978. The company is expanding its business model by innovating vegan, vegetarian, and eco-friendly products to attract more customers. Forever Living has one of the largest networks in the field of MLM with more than 9.3 million distributors in 160 countries. Modicare Ltd. From personal care to home care, Medicare Ltd. offers a wide range of consumer products including food & beverages, fragrances, beauty products, and many more. It was established in 1933 and has become a multi-billion-dollar enterprise so far. Modicare Ltd. was India’s first-ever MLM company and today it is part of a US $2.8 billion group. Modicare is adding more than 300k new direct sellers each month in their company. Shockingly, the total number of direct sellers is over 4 million which is almost double of Herbalife International. Due to the first-movers advantage, Modicare grabs a good market share and becomes the leader of direct-seller marketing. Oriflame India Pvt. Ltd. Again, the next company in the list of E-Commerce MLM companies in India is from the beauty and cosmetics industry. Oriflame India Pvt. Ltd has expanded its wings in skincare, fragrance, nutrition, and hair products. Oriflame was registered in 1967 in Sweden and entered the field of direct-selling marketing in 1970. The company operates globally and till now it has collaborated with more

July 13, 2024 No Comments

Marketing tips

How to Sell Advertising on a Website (A Complete Guide)

Do you need help making money from your website, even though many people visit it? Then, you can sell ads on your website. And to explore how to sell advertising on a website, this article will help you! Selling ad space on your website can generate revenue, especially if you are a small businessman or a blogger. However, it’s important to note that selling ad space is not a walk in the park. It requires dedication and hard work to make it work. In this article, I will outline some of your site’s best strategies for selling ad space. These strategies will help you boost your earning potential. But before I discuss these strategies, let’s first understand : What Ad Space Is Ad space is the section of your website where third-party advertisements are placed. The header, footer, sidebars, and within posts are various locations for ad spaces. For example, banners, native ads, and push notifications might appear in particular spaces. As a publisher, you can choose the sections of your site where brands can place their ads. What Selling Ad Space Means Selling ad space means providing sections of your website for displaying ads in exchange for payment. You earn money based on how frequently people view and engage with these advertisements. You handle the details, such as setting rates, deciding where the ads appear, and ensuring they run smoothly on your website. How to Sell Advertising on a Website- Basic Requirements So far, you have learned what ad space is and the meaning of selling ad space. Now, it is time to discuss how to sell advertising on a website. Selling ad space can make you good money. But it needs careful planning and the right tools. Whether you are new or a pro, having the basic knowledge is a must. It is not just about having space; it is about making it attractive to advertisers and aligning it with your audience. Here’s what you need to sell ad space well: Your Website Must Have Good Traffic Having good website traffic is necessary for selling ad space. Traffic means several visitors are engaging with your content. While you don’t require a large audience, starting with thousands of monthly visitors is a good start. Most ad networks like Adsterra do not set minimum traffic requirements. This means you can start with modest traffic and grow over time. You can also boost your website’s traffic by targeting high-search keywords, using creative headlines, optimizing for mobile devices, and publishing long-form content. Keep the Quality of Your Content Good The next requirement is good-quality content. Make sure your content is what your target audience wants. Keep it basic and simple so that everyone understands it. Good content always attracts advertisers. It signifies that your website contains original, well-written content that benefits your readers. Avoid errors and spam. Create how-to guides and reviews. But avoid themes like pornography, alcohol, drugs, and gambling. They can deter advertising. Make a Modern and User-Friendly Website Layout Make your website easy to access. Have a clear navigation bar and prominent indicators to guide you around. Create a menu at the top or bottom of your site with links to all the categories. Also, use colours and fonts that people like. Add beautiful, high-quality images, videos, and graphics to express your ideas. Keep Your Audience Engaged Your target audience should be devoted and engaged. It’s better to have a small, interested audience than a large one that doesn’t care. Fewer readers who stay and click around can generate more revenue from adverts. However, if many visitors leave quickly, advertisements will not generate revenue. Keeping readers interested encourages them to click on advertisements, which increases the value of ad space and generates more revenue. The Best Strategies for Selling Ad Space On Your Website Now that you know what you need to know before selling ad space on your website, let’s delve into the best strategies for doing so. There are four best strategies for selling ad space on your website such as: Programmatic Advertising Affiliate Advertising Ad Networks Selling Ad Space Directly Let’s discuss each strategy in detail. 1. Programmatic Advertising Programmatic advertising is one of the best strategies for selling ad space on your website. This sort of advertising sells ads online using automated channels. Programmatic advertising can be complex, but for publishers and advertisers, it is quite simple. It involves two main parties: the Supply-Side Platform (SSP) and the Demand-Side Platform (DSP). Benefits Eliminates the need for media buyers to search manually; audiences and advertising are matched automatically. Provides real-time information, allowing publishers to understand inventory value better and customize products for competitive bidding. Boosts sales performance, maximizes income, and streamlines processes. Steps to Start Automated Advertising Here’s how to get started with automated advertising: Register as a publisher on a supply-side platform (SSP), which sells ad space online. Explore selling alternatives like open real-time bidding auctions, private marketplace transactions, preferred deals for one-on-one buyer interactions, and programmatic direct. Use programmatic advertising to improve ad sales, automate processes, enhance revenue, and gather insights from real-time data for future ad space customization. Considerations Before Implementation Increase your ad revenue across numerous networks, but beware of declining returns. Monitor ad performance across networks to maximize revenue and customer happiness. Design Ad layouts carefully to provide a favorable user experience. 2. Affiliate Advertising Now comes affiliate advertising on my list of best strategies for selling ad space on your website. It is the easiest approach to monetize your website. And you can do so by joining an affiliate network. Affiliate advertising, often known as affiliate marketing, is when website publishers, blog owners, or enterprises promote products or services in exchange for a commission. Affiliates work as brokers between potential users and merchants, earning commissions on sales, leads, or other actions generated by their campaigns. These commissions are often a percentage of the sale or a fixed sum agreed upon between the affiliate and retailer. Website owners typically use

May 24, 2024 No Comments

Marketing tips

PayPal Alternatives: 11 Best Options For Seamless Transactions

In the world of online transactions, finding a reliable PayPal alternative has become essential for businesses and people seeking smooth international payments. Are you also on the hunt for a PayPal alternative? If so, look no further- this blog is just for you! While PayPal is a globally recognized brand in online payment processing, its restrictions may not always meet the diverse needs of global customers. Whether you’re a freelancer serving clients worldwide, a frequent traveler sending money abroad, or an e-commerce business aiming to expand your customer base, finding a suitable PayPal alternative is crucial. And, if you’re grappling with PayPal fees, security issues, or transaction limitations, these alternatives can assist you. But the question is, with so many PayPal alternatives available in the market, how will you decide which is the right fit for your business? That’s where I come in. I have compiled a comprehensive overview of the top 11 PayPal alternatives in this blog post. By exploring these options, you will gain insights into different payment methods, helping you to confidently choose the best one for your needs. But before I delve into the list of alternatives, it’s crucial to understand the main factors to consider when choosing an online payment platform. This knowledge will equip you with the necessary information to make an informed decision. 7 Main Factors to Consider When Selecting the PayPal Alternatives Transaction and Monthly Fees Prioritize looking at transaction and monthly fees while also considering hidden fees such as setup fees, minimum transactions, or contract termination fees. Accessibility Review the platform’s overall usability and UI. A user-friendly interface simplifies payment processing for businesses and clients, lowering friction and improving the user experience overall. Security Look for platforms that prefer robust measures like 2-factor authentication, fraud detection, encryption, and secure payment gateways. Integration Options Select the payment platform that integrates easily with the rest of your software, including your CRM, accounting, and customer service systems. Payment Method Compatibility Check for the availability of local/regional payment methods to improve checkout. If you’re working with cryptocurrencies, be sure they support them. Diverse Currency Support Consider an online payment service with diverse currency support to facilitate global money transfers and reduce the need for several accounts in different areas. Top 11 PayPal Alternatives for Safe and Easy Online Transactions Now, let’s have a look at the 11 best PayPal alternatives: 1. Payoneer The very first PayPal alternative on my list is Payoneer. Payoneer simplifies worldwide payments by allowing customers to pay providers instantaneously and for free inside its network. With a single click, your cash is transferred within two hours. Features Free transfers to other Payoneer users are available in USD, JPY, GBP, and EUR. There is a fee from Payoneer for withdrawing money into your bank account. Local bank data for receiving payments in USD, EUR, GBP, JPY, AUD, CAD, and MXN. Perfect For Businesses need efficient payment for transactions in the US, Japan, Australia, EU, Hong Kong, Singapore, Canada, the UK, UAE, or New Zealand. Freelancers and Digital Nomads. Fees Getting Paid: 3% of transactions (credit cards), 1% of transactions (ACH transfers). Withdrawing Funds: Up to 2% of transactions, $1.50 fee for domestic funds, 2% fee for non-local currency. Account Inactivity: $29.95 per year (waived with normal activity). Integration Options E-commerce platforms such as Amazon, Shopify, WooCommerce, eBay, and Upwork. Benefits Offers a 360-degree viewpoint that gives a thorough understanding of the accounts payable process. Outperforms comparable platforms with its competitive exchange rates. Drawbacks Response times from customer service for pressing questions and problem-solving could be more active. With a 2% transaction cost rather than a set rate, the ATM withdrawal fee is rather expensive. 2. Venmo Sponsored by PayPal, Venmo allows users to easily send and receive money for free inside the United States with others they know (immediate transfers and some transactions incur fees). Used for splitting bills, paying rent, or compensating pals, it’s well-known for its social features and intuitive UI. Features Take advantage of free money transfers inside the US between friends and connections. For tasks like paying rent, dividing expenses, or compensating pals, make use of social features. Use a smartphone app to send and receive money conveniently while on the road. Perfect For People regularly transfer and receive money between friends and connections in the US, especially for small-scale transactions like splitting payments, paying rent, or compensating pals. Fees Bank account, debit card, or account balance: free Credit card: 3% chargeback per transaction Integration Options E-commerce platforms such as WooCommerce and Zapier. Apps for social media and tripping messaging. Benefits Enables mobile companies to use Venmo anywhere, at any time. Provides various payment methods to make purchases easy. Drawbacks Only for use in the US. After payments are made, there is no way to go back. Privacy is compromised since payments are, by default, made public. 3. Square Now, the next best PayPal alternative is Square. Square lets you use your secure gateways to take various payment methods. This online payment processor makes it simple for you to retrieve previously saved customer data for fast transactions and to auto-bill clients. Features A scalable POS system with unique payment processing for a number of sectors. Accept payments in person, online, and remotely via invoices. Access invoicing features such as automated payment reminders and invoice duplication. Perfect For Small companies, freelancers, and temporary retail setups. Fees Contactless, swiped, chip cards, and magstripe: 2.6% + $0.10 Manual key-in payments: 3.5% + $0.15 Integration Options Third-party business platforms such as Wix, WooCommerce, Mailchimp, and Xero. Benefits There are no monthly fees with Square, and the fee plan is quite clear. Free hardware is included with a lot of Square tools. Drawbacks Rising processing costs are a hardship for small companies. The instant deposit charge is higher than competitors. 4. Google Pay Google created Google Pay, a secure mobile payments app and digital wallet. This mobile payment app allows you to make online and in-store purchases using your Android phone. It

April 19, 2024 No Comments

Marketing tips

How Live Commerce is Reshaping the Future of Online Shopping

In today’s digital world, shopping is not just a transaction, it’s an experience. In the ever-evolving e-commerce landscape, a new trend is taking center stage – Live Commerce. Imagine the thrill of a virtual shopping spree blended seamlessly with the real-time connection of a live broadcast. It’s more than just clicking ‘buy’, it’s about engaging, exploring, and experiencing products in a whole new way. So, buckle up as we dive into the dynamic world of Live Commerce, where every purchase comes with a story, every click is a conversation, and the future of retail is happening live, right before your eyes. Understanding Live Commerce Live Commerce is like bringing the excitement of a shopping mall to your device. Picture this: you’re watching a live video and bam! The host showcases products and answers questions; you can buy right there. It’s shopping with a dash of entertainment as if the store comes to life on your screen. So, no more static online shopping – it’s now live, interactive, and just like having your shopping show wherever you are! After understanding Live shopping, let’s look at its brief history! Where does the trend come from? Origin in China: Live Commerce emerged in China around 2016, gaining immense popularity on platforms like Taobao. Influencers and brands started using live streaming to showcase and sell products directly to consumers. A blend of E-Commerce and Live Streaming: The concept marries e-commerce and live video, creating an interactive shopping experience. Viewers can ask questions, get real-time responses, and make purchases without leaving the live stream. Interactive Shopping Shows: It’s a modern take on home shopping channels but brought to the digital age. Instead of TV, it’s happening on various online platforms, offering a more engaging and dynamic shopping experience. Global Adoption: The success of live commerce in China prompted its adoption globally. Platforms like Facebook, Instagram, and others integrated live commerce features, allowing influencers and brands worldwide to leverage this interactive way of selling. Rise of Influencers: Live Commerce has empowered influencers and content creators to become not just promoters but live sales hosts. This shift has transformed how products are marketed and sold, with influencers directly engaging with their audience. Evolution of Technology: Advancements in technology, such as improved internet speeds and mobile devices, played a crucial role in making live commerce seamless. This allowed for high-quality live streaming and smooth transactions, contributing to its widespread acceptance. Live commerce working Live commerce operates as an enchanting fusion of live streaming and online shopping, revolutionizing the way we shop. Here’s a simplified breakdown of how it works: Live Streaming Platforms: Influencers or brands host live shows on platforms like Instagram, Facebook, or dedicated apps. These live sessions serve as virtual storefronts. Engaging Content: During the live stream, hosts engagingly showcase products, discuss features, and benefits, and answer viewer questions in real time. It’s like having a personal shopping assistant at your fingertips. Interactive Shopping: Viewers can interact with the host by asking questions, expressing interest, and even making instant purchases. The live format enables a direct and dynamic connection between sellers and buyers. Seamless Transactions: Transactions happen seamlessly within the live stream. Viewers can click on showcased products to view details or directly make purchases without leaving the live session. Limited-Time Offers: Live commerce often incorporates elements of urgency, like limited-time discounts or exclusive deals during the live session, encouraging viewers to make quick decisions. Audience Participation: The live audience plays a crucial role. Their comments, likes, and shares contribute to the overall energy of the session. Influencers often acknowledge viewers, creating a sense of community. Post-Purchase Interaction: After a purchase, hosts may express gratitude, answer follow-up questions, or provide additional information. This post-purchase interaction enhances the customer experience. In essence, live commerce transforms the solitary online shopping experience into a lively and interactive event, offering the convenience of e-commerce with the personal touch of traditional retail. Industries Embracing the Trend Live commerce has transcended boundaries, making waves across diverse industries. Here is how different sectors are capitalizing on this dynamic shopping experience: Fashion and Apparel: “Runway to Your Doorstep” For Example- Fashion influencers host live sessions showcasing the latest trends, allowing viewers to purchase featured clothing items instantly. Beauty and Cosmetics: “Glowing Live” For Example- Beauty brands conduct live tutorials, demonstrating product applications and benefits, and creating a personalized shopping experience. Electronics and Gadgets: “Unbox Live” For Example- Tech enthusiasts unbox and demonstrate the features of new gadgets, providing real-time insights and answering audience queries. Home and Living: “Transform Your Space Live” For Example- Interior designers go live to showcase home decor items, offering tips on creating aesthetically pleasing spaces. Fitness and Wellness: “Workout with Experts Live” For Example- Fitness influencers host live workout sessions, promoting and selling fitness gear, supplements, and wellness products. Automotive: “Test Drive Live” For Example- Car dealerships organize live sessions for virtual test drives, presenting key features and promotions on the latest models. Industries worldwide are redefining the shopping experience, bringing products to life in real-time through engaging live sessions. Now, let us discover the benefits and convenience of live commerce across these diverse sectors! Benefits Of Live Shopping Live commerce isn’t just a trend, it’s a game-changer, offering a basketful of perks for both sellers and shoppers. Let’s dive into the enchanting world of live commerce benefits: Real-Time Interaction: “Chat, Shop, Connect”: Say goodbye to static online shopping! Live commerce allows you to interact with sellers, ask questions, and get instant responses. It’s like having a personal shopper in the digital domain. Authenticity Rules: “See It Live, Buy It Real”: No more guesswork. Witness products in action through live demonstrations. From fashion to gadgets, you see exactly what you’re getting, making the shopping experience more authentic. Spontaneous Shopping: “Instant Gratification, Anyone?”: Did you miss those flash sales? Live commerce brings urgency back. Limited-time promotions, and exclusive deals – it’s all happening in real time, adding an element of excitement to your shopping spree. Influencer Insights: “Guidance from the Pros”: Trust the experts.

January 23, 2024 No Comments

Marketing tips

AI-Driven Digital Marketing Agency: The Ultimate Guide

In today’s digital world, staying ahead in business means having killer marketing strategies. Imagine if I told you there’s this superhero called artificial intelligence (AI) changing the game for businesses. Picture this – AI-driven digital marketing agency can crunch massive data and do things fast, making life easier for marketers. It’s like having a sidekick that helps businesses connect with their customers in a cool, futuristic way. So, Welcome to the future – where your success is powered by AI! Artificial Intelligence (AI) In Digital Marketing Artificial Intelligence (AI)– it’s like computer science’s cool superhero. AI is all about making machines smart, you know, like giving them the power to do things that usually need human brainpower. It is like creating a computer brain that learns from data, spots patterns, makes choices, and does stuff without us holding its hand all the time. Now, AI has these 3 main principles which are used in AI-driven digital marketing agencies: Machine Learning (ML): This is where computers learn by looking at tons of data, finding patterns, and making smart predictions. In-Depth Learning: It’s like a superhero sidekick to Machine Learning. Deep Learning uses artificial neural networks inspired by our human brain to tackle super-complex data. Natural Language Processing (NLP): Ever wished your computer could understand and talk like a human? NLP is all about teaching machines to get us – our language, what we mean, and how to chat back. Do you know that AI driven digital marketing agency works on Targeted Marketing? Here is a summary of how Digital marketing differs from AI-driven digital marketing! Aspect Digital Marketing AI-driven Digital Marketing Approach Broad and general, reaching a large audience. Precise and specific, targeting a defined audience. Audience Reach Attempts to reach a wide range of people. Focuses on reaching a specific, interested audience. Data Analysis Relies on generalized market research. Analyzes vast data, including demographics and behavior. Personalization Limited personalization in campaigns. Highly personalized campaigns for individual preferences. Conversion Rates Conversion rates may vary and be lower. Higher conversion rates as campaigns match audience interests. ROI ROI can be harder to measure accurately. Improved ROI due to targeted and effective campaigns. Example TV ads, billboards, newspaper ads. Social media ads, personalized emails, tailored content. What Is An AI-Driven Digital Marketing Agency? In this modern marketing landscape, AI-driven digital marketing agency emerges as invaluable guides, bridging the gap between traditional strategies and cutting-edge, AI-powered campaigns. They are the wizards behind AI-generated ads, crafting creative content, and managing smart data analysis. Imagine ads practically creating themselves, content that’s not just creative but also downright captivating, and data analysis so sharp it feels like peering into the future. They demystify the complexities of AI, making it accessible and impactful for businesses. Armed with algorithms and machine learning, the agencies dive into consumer behavior, fine-tune ad campaigns, and tailor marketing messages with unparalleled precision. With AI as their secret weapon, digital marketing agencies unlock superior results and deliver experiences that captivate customers. As we hurtle into the future, it’s evident that AI’s role in marketing will only amplify, at the forefront of this transformative journey. Here are the Top 5 AI digital marketing agencies: Webchutney Interactive Avenues iProspect India Sigmoid NoGood Benefits Of Using AI In Digital Marketing Agency AI-driven digital marketing agency offers various benefits such as: Know More About Customers: AI-driven digital marketing agency enables highly personalized marketing campaigns tailored to individual preferences and categorizes your audience into distinct groups based on demographics, behavior, and interests for precise targeting, therefore predicting consumer behavior, and allowing proactive measures such as sending relevant promotions based on past preferences. Saves Time: AI automates mundane tasks, freeing up the marketing team for strategic initiatives and reducing human error, and ensures uniformity in marketing efforts by meticulously following predefined rules. It also handles increased workloads, adapting to the needs of businesses of all sizes. RELATED SOURCE: Here is the list of best AI tools to increase your productivity! Analytics: AI-driven digital marketing agency provides real-time insights into campaign performance, enabling prompt responses to changes or trends. It not only provides raw data but interprets it, offering actionable insights and recommendations allowing quick adjustments to marketing strategies based on real-time insights. Personalisation: As AI continues to evolve, the future of digital marketing signifies a transformative approach where brands tailor their interactions with each individual customer, building more meaningful connections. This not only uphold customer loyalty but also acts as a catalyst for higher conversion rates. We all know, that if some new technology is emerging, with its immense benefits, some challenges will also be there. So, let’s take a look at those challenges. Challenges Associated With The Integration Of AI In Digital Marketing Initial Costs: Implementation of AI systems can incur significant upfront costs for businesses. Dependency on Data Quality: AI heavily relies on data quality, inaccurate or biased data can lead to flawed outcomes. Lack of Emotional Intelligence: AI-driven digital marketing agency lacks the emotional intelligence humans possess, impacting the understanding of nuanced customer sentiments. Privacy Concerns: Gathering and analyzing vast amounts of data for personalization raises privacy concerns among users. Overreliance on Algorithms: Overdependence on AI algorithms might lead to a loss of the human touch and creativity in marketing strategies. Job Displacement Concerns: The automation capabilities of AI raise concerns about potential job displacement for roles that can be automated. Need for Continuous Learning: AI models require constant updates and fine-tuning to adapt to evolving consumer behaviors and trends. Security Risks: Increased reliance on AI introduces new cybersecurity risks, with potential vulnerabilities in AI systems. How Does AI-Driven Digital Marketing Agency Work? 1. Content Writing Services: Marketing teams often face time and resource constraints when creating content. AI tools like ChatGPT and Jasper, known as generative AI tools, have gained popularity for their ability to assist in content generation. These tools can produce various content types, including email subject lines, ad copy, landing

December 18, 2023 No Comments

Marketing tips

Creating WhatsApp Channels: The Definitive And Easy Guide

In today’s crowded digital space, do you need help standing out and getting the attention of your audience? If yes, then we have something amazing for you: WhatsApp Channel! WhatsApp channel made its global premiere on September 13, 2023, giving businesses a rare chance to send bulk messages and greatly increase their reach. Now, some questions will definitely come to your mind, such as: 1) What are WhatsApp channels? 2) How to create a WhatsApp channel? 3) How do these channels boost communication? So, to help you find answers, we have come up with a complete guide that will shed light on every aspect of the WhatsApp Channels. WhatsApp Channels: Safe, Accessible, and Engaging Communication WhatsApp channels serve as a one-way broadcast platform for admins. These channels allow you to send and receive text, pictures, videos, and other media. With the help of this newly launched WhatsApp feature, information, updates, and multimedia content may be shared effectively with a targeted audience while maintaining the integrity of user personal information. Moreover, it’s an extremely helpful tool for businesses, groups, influencers, and content creators looking for ways to connect in a secure and accessible way within the WhatsApp platform. Multiple Benefits of WhatsApp Channels As you know about WhatsApp Channels. Now, you will think about why WhatsApp Channels are trending. What benefits do these channels offer to content creators, influencers, and businesses? Isn’t it? So, let’s explain the edge you will experience once you create your own WhatsApp Channel. Hassle-Free Interaction WhatsApp Channels enable hassle-free and convenient communication between content creators, enterprises, businesses, and their audiences. And, followers receive updates and information immediately in their WhatsApp inboxes. Live Updates Followers receive updates daily. This makes sure that they are constantly updated on the latest news, deals, or content from their preferred channels. Easy Forwarding When you forward an update to a chat or group, it includes a link back to the channel. This makes it easier for others to gather further information. Multimedia Support WhatsApp is compatible with a wide range of media formats, such as text, videos, audio, and documents. Because of this, businesses may share a variety of content with customers, giving a flexible platform for marketing and customer service. Marketing Efforts WhatsApp channels can be used for marketing activities, such as advertising discounts, sales, and announcements of new products. Now, it’s time to discuss the steps for creating a WhatsApp channel with you. But before, creating a WhatsApp channel just look it out Whether It is available on WhatsApp If it is not then update your WhatsApp app 🙂 Now, let’s drive in: For Android users, follow these steps: Step 1: Open the Google Play Store. Step 2: Then, select the top-right search button. Step 3: Next, search for WhatsApp, and then select the Update option next to WhatsApp to download. Step 4: Finally, install the most recent version of the software. For iPhone users, follow these steps: Step 1: Open the App Store, and type in “WhatsApp”. Step 2: Then, press the Update button on the search results page to download and install the most recent version. Unable to update your WhatsApp account? Learn how to update WhatsApp on Android or iPhone. Steps to Create a WhatsApp Channel on Android Here are the steps for setting up a WhatsApp Channel on an Android device: Step 1: Open WhatsApp on your Android device, then select the Updates tab. Step 2: Choose “New channel” from the list of options after clicking the “plus” symbol. Step 3: To continue, simply click “Continue” after reading the instructions. Step 4: Then, give your “channel” a name based on the needs you have. Keep in mind that you may change this name if necessary later. Step 5: Add a description and an icon to your channel in a few simple clicks to make it more unique. Step 6: Finally, click “Create channel” to complete the setup after you’ve finished setting up your channel. Congrats! Your WhatsApp channel is now available for usage on your Android. Steps to Create a WhatsApp Channel on iPhone Creating a WhatsApp channel on iPhone devices is as follows: Step 1: Open WhatsApp on your iOS device, then select the Updates tab. Step 2: Then select “Create Channel” from the menu that appears after tapping the “+” icon. Step 3: Follow the on-screen instructions by clicking “Get Started” and then continuing. Step 4: Name your “channel” something unique. Don’t worry; you can change this name if you need to remember it. Step 5: Next, create a unique icon, image, and description for your channel. Step 6: Finally, Tap “Finish“. That’s it! You may use your customized WhatsApp channel. Steps to Create a WhatsApp Channel on a Web Browser The steps for setting up this feature on a web browser are as follows: Step 1: Open WhatsApp Web in your web browser and go to the Channels tab by clicking on the Channels icon. Step 2: Select “Create channel” after clicking the “+” icon. Step 3: After this, click “Get Started” and follow the onscreen instructions. Step 4: For your channel, type a name. Remember that if necessary, you can change this name at a later time. Step 5: Add a succinct description and an icon to personalize your channel. Step 6: Finally, click “Finish.” Hurrah! Your WhatsApp channel is now ready to use in your browser. How to Post your First Update on your WhatsApp Channel? Once your channel is created, you will be excited to post your first update. However, posting updates on WhatsApp channels is not the same as using your regular WhatsApp account to message friends. There are two important points to bear in mind. Firstly, all your updates are visible to your followers. Secondly, you can easily share text, links, photos, and videos. Let’s go over the steps one by one: Steps to Share Text Content with Others: Step 1: Open the page for your channel. Step 2: As you write your article, you can use formatting such as bold, strikethrough, and underline. Emojis can also be inserted via WhatsApp’s

October 18, 2023 No Comments

Marketing tips

CGI Marketing: Harness its power for your brand

The title is misleading as today I’m in no mood to spill something productive out of my keyboard. I want to talk about fairy tales, classic love stories, TV serial dramas, and much more. So, my favorite classic love story is Romeo and Juliet written by William Shakespeare. I’m amazed by the type of love that existed… I’m sure, you got engaged with my content! That’s exactly what CGI is going to do to your content. It will help you tell your stories in a vibrantly. People will engage more with your content if you are going to use CGI marketing techniques. In this article, we will be unveiling the potential of CGI marketing that can turn imagination into reality. Don’t worry, we’ll talk about these stories some other day. Let’s begin by answering a simple question what is CGI marketing? What is CGI Marketing? CGI stands for Computer-generated imagery is an art that is used for creating visuals that look alive using advanced computer software and graphics. Think of some visuals that look real but many of them are just magic done by CGI. From creating 3D animations to beautiful sceneries, CGI can do it all. There are top brands like Apple that use this technology to create jaw-dropping visuals so that consumers can resonate with their product as well as the campaign. Let’s see how brands can make impeccable use of CGI marketing and create something out of the box for their product marketing. How brands can make the best use of this technique? Creates immersive experiences CGI is used to create interactive experiences that tempt their audience. Often, CGI is confused with virtual reality and the truth is that both of these concepts overlap many times. VR is also known for creating immersive experiences. CGI is integrated with social media, websites, and other campaigns that take the audience into a world of imagination. It improves customer experience and adds to the credibility of the brand. Presents your product in a detailed picture The amount of precision of angles CGI offers is commendable. Some products require a 360-degree view and what else could offer a better experience? CGI technology helps in capturing images in high fidelity which yields an unrealistic view of the product. Another advantage of using CGI is that you can build your customer’s trust by showing high-quality and precise images of the products. Turn Imaginations into reality Let’s not deny the fact that CGI marketing is turning imagination into reality. It helps in creating and capturing imaginary landscapes and sceneries that make your campaign look extraordinary. CGI is sneaking into every marketing plan by breaking the walls of imagination. As we know, in India we are not using this technique, so by getting these services from foreign firms you can get the first mover’s advantage in India. Improves Engagement These jaw-dropping visuals are raising analytic graphs of brands across the world. For instance, if you have a real-estate business and you are giving a complete house tour using CGI marketing, then what is going to be the reaction of your customers? They will share the tour with friends and family even without asking. This is how CGI marketing improves engagement and increases social media shares and likes. Adds to your brand identity Currently, this is one of the best methods to boost your brand identity. Let people know your brand through this marketing campaign. It will help you stand out from the crowd by providing an unreal experience. This is how you can harness the power of CGI marketing to build your brand. Benefits of Using CGI Marketing CGI marketing has revolutionized the marketing game by providing imaginary and unforgettable experiences. With improved creativity, brands are able to offer clean, clear, and précis visuals. It helps you in conveying complex messages in a simpler form. For example, an engineer can explain the whole process of making a drone without complex explanations. It also helps brands create customized advertisements for a better user experience. CGI Marketing Examples Coca-Cola’s Polar Bears Campaign You must have remembered the campaign where animated polar bears were drinking Coca-Cola. They were enjoying winter with the soft drink. I felt chills while writing. Lol! The campaign was successful as per the experts. Nike’s “Write the Future” This campaign increased Nike’s sales tremendously. The campaign had soccer players and exhibited the potential impact of their actions in the coming times. It was a CGI campaign that gained enough popularity. Apple’s “Get a Mac” This campaign was again successful and showcased Mac as superior to other computers. The campaign contained animated characters that were the point of attention. We know the benefits of using CGI marketing but nothing is perfect. It has a few drawbacks that you should know before investing in it. Drawbacks of CGI Marketing The first and foremost drawback of this technique is the cost. Often, large enterprises are found investing in this technology. Also, overuse of CGI marketing is not suggested. If your customers get addicted to such campaigns, they may not take an interest in the ordinary marketing campaign. And it is not possible to spend on CGI marketing for every small ad campaign. You have to adhere to ethical matters as well. Your customers can file a case of misrepresentation which will affect your brand value. Final Words CGI marketing is a great way to improve customer engagement by providing 3D-appearing images of the products. Globally, brands are making the best use of this marketing technique. Though we have talked about three marketing campaigns their count is unending as it helps companies catch visuals that are impossible with traditional techniques. The technology is not prevalent in India but if it is introduced in the Indian market it can do wonders. Brands like Amul are known for extraordinary marketing but they haven’t tried it yet. If big brands raise a green flag for such techniques, small businesses will become curious and will try

October 14, 2023 No Comments

Marketing tips

15 Best Artificial Intelligence Companies in India you must know !!

Artificial Intelligence is a concept that is turning most of our imaginations into reality. Every day we come across a new tool that is solving some problem which is powered by AI. Think of a field where you cannot make use of AI.. probably none! I was thinking too but couldn’t find any. That is the power of Artificial Intelligence. Artificial Intelligence is the modeling of functions that require human intelligence and discernment. These tasks are performed by computers or robots controlled by computers. AI, big data, and Machine learning are some prevalent terms we come across every day and are bringing technological revolution for sure. When a new technology is introduced, businesses jump into the market to generate profits from such new technology. Not just bigger brands even start-ups are coming forward to create AI-oriented solutions for healthcare, financial, educational, and other sectors. So, today we are going to discuss such artificial intelligence companies that are shining in India. But before we read about those artificial intelligence companies, let’s understand the AI industry in the Indian scenario. Artificial Intelligence Industry: Indian Scenario As per reports, a significant portion of Artificial Intelligence projects on GitHub amounting to 24.2% came from software developers in India. The statement proves the prevalence of artificial intelligence in India. India has remained successful in introducing many AI-oriented solutions and data in different domains. While talking about the Indian scenario in the artificial intelligence industry how can we forget about modular UPI transactions and digital data stored in Digilocker? India has human resources and the potential to get closer to this technology. The government is developing initiatives to include artificial intelligence in the course which would improve the scope of its growth. We have many artificial intelligence companies in India but some companies are outperforming. Now, let’s have a glance at those artificial intelligence companies that are doing exceptionally well. Best Artificial Intelligence Companies in India Cognizant Cognizant is a leading artificial intelligence company in India. They have a team of engineers who are well-versed in their work and are learning skills to produce AI-oriented products. They are living with a motto of transforming their customers’ lives for the better. The company does not only mark remarkable progress in the report card, but it is doing well in real. They are giving a chance to marginalized communities and are shifting to circular and low-income countries. HData Systems Hdata Systems is one of the best artificial intelligence companies in India. The company is known for providing artificial intelligence services all over the world. They are known for providing services related to data science but they have left no stone unturned to prove their credibility in the artificial intelligence industry. Persistent Systems Google- Top artificial intelligence companies in India and you will find this name on the top and it’s true. Persistent Technologies is one of the finest artificial intelligence companies in India. It offers a safe and multitasking portable systems administration capacity with its cutting-edge wave hand-off MANET innovation. Happiest Minds Technologies Happiest Mind Technologies is one of the best artificial intelligence companies in India. The core segments of the company are Digital Business Solutions, Product Engineering Services, and Infrastructure Management and Security Systems(IMSS). IMSS offers solutions for numerous digital technologies like cloud computing, big data and advanced analytics, security, software-defined networking/ network function virtualization (SN/NFV), and artificial intelligence. You can consider investing in this company as it offers great growth opportunities. Saksoft Saksoft is an IT company that provides business solutions entwined with information technology. It also provides other services like consulting services, digital transformation solutions and much more. The areas in which the company is involved include e-commerce, telecommunications, healthcare, logistics and transportation, fintech and the public sector. The company also offers other solutions like intelligent automation, augmented analytics and enterprise cloud. Coforage Coforage is known for providing services like AI, multi-lingual, multi-channel insight, mechanical cycle robotization(RPA), Work Process Mechanization, and many more. Tata Elxi Tata is a brand that needs no introduction. Tata Elxi Ltd is counted among the top IT services and artificial intelligence companies in India. The two segments in which the company operates include system integration and support and software development. I’m going to take a complete paragraph to write about the services provided by Tata Elxi. Visual designing and branding, product designing, technology consulting, user experience design, product and packaging design, service experience design, technology consulting, 3D animation services, and many more. Bosch Ltd Bosch Ltd is a renowned name in the field of technology. The company is known for providing top-notch technical services including artificial intelligence. It is also an attractive firm for investors as it offers good ROI. It provides goods and services in building technology, industrial technology, and mobility solutions. The main segments of the company are consumer goods, automobiles, and many more. Other important products are power tools and security technology. Affle India Ltd Affle India is one of the well-known artificial intelligence companies in India. It is a consumer intelligence platform that releases consumer recommendations and conversions through mobile advertisements for B2C companies. The two core segments of the company are the Consumer platform and enterprise platform. The main services provided by the company include the conversion of new customers and the retargeting of current customers to make a transaction. Apart from providing high-end artificial intelligence services, the company also educates and supports businesses in improving their interactions with mobile app users. Kelton Tech Solutions Ltd Kelton Tech Solutions is a foreign company that has its headquarters in India. It is one of the most attractive artificial intelligence companies in India for investors as well as customers. The list of services provided by Kelton is quite long which includes, Digital Commerce and Marketing, Outsourced Product Development, Platform Modernization, and many more. The firm is involved in other services like story submission, ad publishing, automation, and artificial intelligence-related services. The famous products of the company are KLGAME, Optima, and Kelton4Media.

August 25, 2023 No Comments

Marketing tips

Uncovering the Enticing Marketing Strategy of Amul

Think of dairy products and the first brand that will strike your mind is going to be Amul. That is Amul for us. This brand will complete 77 years in December and is still the most-loved dairy product brand in India. What’s the reason behind this success and persistence? It is the marketing strategy of Amul. Brands came and went, while some managed to give tough competition to Amul but the trust Amul has earned over the years is unmatchable. So, now let’s discuss the marketing strategy of Amul in detail and know about the takeaways for young brands. Before we begin with the marketing strategy of Amul, let’s know a little about the brand. About Amul Amul Coop is the trade name for this cooperative society based in Anand, Gujarat. The society is owned by Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat. It was founded by Tribhuvandas Kishibhai Patel in 1946 as an organization. In 1949, he hired Verghese Kurien as a General Manager, who later managed the marketing segment. He was credited for developing an impeccable marketing strategy for Amul after Patel’s death. This brand played an active role in India’s white revolution and became a household product. It also tasted overseas success. To understand the marketing strategy of Amul, we need to know the business model. Amul Business Model (A flowchart can be drawn here) As we discussed, Amul is not a private company, it is a cooperative society which means it has multiple managers. The brand is managed by villagers and they distribute profit among themselves in a structured manner. It has a three-tiered structure. In every village, a Village Dairy Cooperative Society is formed by milk producers who elect their representatives. These representatives look after District milk unions and also handle the packaging and processing. Then, milk is sold to the State Milk Federation which acts as a distributor and further sells the Amul products in the market. It helps farmers in making good money as they can directly sell their products to consumers through the State Federation. The structure seems complex but in reality, it is not. Now, let’s talk about the marketing strategy of Amul in detail. Marketing Strategy of Amul For most Indians, Toothpaste is Colgate and dairy product brand is Amul. This is the level of dominance Amul has achieved over the years. But what was so great in the marketing strategy of Amul that led to this success? They begin when social media was a dream and the team still managed to pull it off better than anyone else. There were different ad campaigns run by Amul and we will talk about each one of them. Amul’s Face: The Little Girl Right from the beginning of the article, I have been waiting to write this: Utterly Butterly Delicious. The slang is particularly used for Amul Butter and we get a picture of a little girl in our minds who is holding a bread with butter suffused on it. You must have found this little girl on every product of Amul as she is the face of the brand. This is something unique about the marketing strategy of Amul. Instead of selecting a celebrity as the face of the brand, they went for a handmade drawing of a girl. It was created in 1967 and is one of the most loved ad icons in the country. You can find her in ads for different Amul products. Amul’s Tagline: The marketing strategy of Amul is different from other brands. As most brands use a single tagline for every product, while Amul uses different taglines for different products. They also have a permanent tagline: The Taste of India while product-based taglines include “Amul doodh Peeta hai India” and “Utterly Butterly Delicious”. I was singing both of them while writing, what about y’all? This didn’t cost them but bought a heavier return in terms of psychological connection with customers. Playing on Price I won’t be exaggerating if I’m calling this marketing strategy of Amul a perfect one. They have played on price by offering high-quality products at affordable prices. For example, an Amul chocolate weighing 150 grams costs around Rs. 110 while the same dark chocolate weighing less than 100 grams costs more than Rs. 100. This is not a new marketing strategy but is considered highly effective. Moment Marketing Strategy You may or may not have heard about the Moment Marketing Strategy of Amul. What they do is use the latest news to promote their products but with enough CREATIVITY. Nowadays, the data protection bill is bagging the maximum share of newspapers, so, Amul tried hands on this topic as well. It may seem unconnected but you can see the picture of how well they presented their concern over the topic and promoted their brand. In this picture, this little girl is hiding her phone from ghosts around. Marketing Strategy of Amul (Online) Like any other brand, Amul uses digital marketing to promote its products. Let’s have a glance at the digital marketing strategy of Amul. It has made the best use of SEO and its website receives more than 1 million visitors every month. The marketing strategy of Amul is incomplete without social media. Social Media Marketing Amul made the best use of social media to spread brand awareness. They have more than 2 million followers on Facebook and have followers in lakhs on other social media platforms like Instagram and YouTube. They use creative ideas to increase their community on different social media platforms. For example, “Khao Parsi, Piyo Parsi, Jiyo Parsi” is a tagline used by Amul to promote its products. YouTube Marketing They have a channel on YouTube that has subscribers in lacs and the channel is used to upload different food recipes using Amul products. It started with COVID-19 and is continuing. During COVID-19, they made use of Doordarshan for promoting their product. When Ramayan was being played during the COVID-19

August 7, 2023 No Comments