Do you want to take your business to the next level with more leads?
If yes, then lead capture software is the door to your success.
Imagine having software that collects contact information from potential customers so you can keep those customers and convert them into paying customers. That’s the power of lead capture software.
But the difficulty is that many options are available; how do you choose the best one?
To help you, I have compiled the top 11 powerful lead-capture software options suited to different lead-capture tactics.
So, whether you’re a small business owner trying to make a significant impact or an experienced company seeking ways to improve your lead game, this article is your guide to selecting the best lead capture software.
But before I go into my detailed list, let’s get a good understanding of-
What is Lead?
A lead is a potential customer who has shown interest in a product or service by doing specified activities, such as visiting a website, downloading resources, or interacting with advertisements. Therefore, lead generation is essential for business success. Lead capture software streamlines this process.
So, What is Lead Capture Software?
Lead capture software quickly converts website visitors into possible clients by collecting their contact information, such as names and email addresses, using customizable forms and pop-ups. This software creates the framework for successful follow-up and nurturing techniques.
Furthermore, lead capture software automates the lead creation process, saving time and money while delivering helpful information about visitor behavior. With this information, you may improve your marketing efforts to attract and engage potential customers more successfully.
Along with this benefit, you may expect more potential customer outreach, higher conversion rates, lower customer acquisition expenses, better insights into your target demographic, and increased brand awareness.
Now that I have set up the framework, I am ready to reveal my carefully chosen list of the best 11 lead capture software options for boosting your sales efforts and driving your business ‘growth.
So, without further ado, let’s look at the top lead capture software tools to transform your approach to lead generation and sales conversions.
Top 11 Lead Capture Software to Get More Customers and Boost Sales
1. HubSpot
The very first on my list of lead capture software is Hubspot, which provides a comprehensive CRM system. This CRM system includes robust lead capture features, allowing businesses to quickly acquire and convert new customers.
Main Features
- Drag-and-drop interface for simple pop-up form creation.
- Integrates well with other marketing automation solutions to improve functionality and efficiency.
- Easily customized forms with engaging content, resources, and promotional advertisements.
Target Audience
From small startups to large enterprises. Both B2B and B2C industries.
The Main Benefit
Robust CRM software that offers excellent lead-tracking tools.
Plans
- Individual: Free up to five customers
- Starter: $15/mo/seat
- Professional: $800/mo
- Enterprise: $3,600/mo
Rating
4.5/5
2. Pipedrive
The next lead capture software on my list is Pipedrive, a sales-focused CRM that provides extensive features for lead gathering and gives you more control over the sales process.
Main Features
- Create and publish customizable website forms to capture leads easily.
- Track and nurture leads for effective conversion with a visual sales funnel.
- Use AI to collect a worldwide database and generate high-quality leads.
- Engage visitors via chatbots and live chat, collect lead information, and offer lead scoring.
Target Audience
From small businesses to enterprises, catering to both B2C and B2B.
The Main Benefit
Comprehensive solution for pipeline management with several add-ons to help you improve your business operations.
Plans
- Basic CRM: $14.90/seat
- Lead Booster Add-On: $32.50/Company
- Web Visitors Add-On: $21
- Campaigns Add-On: $13.33
Rating
4.5/5
3. Freshsales
Freshsales is a sales CRM product offered by Freshworks. This powerful software captures leads and keeps track of all related business interactions. Along with screening leads, it helps turn them into customers.
Main Features
- Get all the information you need about each client in one location, including contact information, past conversations, deals, and tasks.
- Ensure smooth communication and simple interaction tracking by making calls and sending emails straight from the Freshsales platform.
- Track real-time email openings, link clicks, and attachment views. Set up follow-up email automation based on recipient behavior.
- Use the drag-and-drop feature to visualize your sales pipeline and keep track of offers at every step of the sales process.
Target Audience
Startups, SMEs, agencies, enterprises, and sales-driven businesses.
The Main Benefit
Streamline lead capture processes and allow sales teams to focus better and connect with leads, improving conversions and revenue.
Plans
- Growth: $9/mo
- Pro: $39/mo
- Enterprise: $59/mo
Rating
4.6/5
4. ClickUp
Now comes ClickUp, a dynamic platform created to take your business forward. Its major purpose is to produce a plethora of leads, which will improve business performance and consolidate its reputation in the industry.
Main Features
- Offers a centralized workspace for effective lead monitoring, management, and collection of several sources.
- Easily interacts with various marketing tools and supports several sales channels.
- Provides a wide range of customization options for tailored lead management.
Target Audience
Businesses of all sizes, including startups and large enterprises.
Main Benefit
Efficiently gather and arrange leads from multiple sources into a single platform for faster administration and follow-up.
Plans
- Free Forever: Best for personal use-Free
- Unlimited: $7
- Business: $12
- Enterprise: Contact Sales
Rating
4.5/5
5. Salesforce
Salesforce is also an excellent lead capture software that assists sales teams in finding, nurturing, and converting leads so that transactions can be closed faster. This software option consolidates all sales information on a single page, assists with lead follow-up, and highlights essential contacts to help you sell faster.
Main Features
- Specific follow-ups in response to visitor actions.
- Effective lead tracking across the sales funnel.
- Easily understood sales pipeline graphics.
Target Audience
Small and mid-sized B2B businesses.
Main Benefit
Gives you more time to focus on the sales process.
Plans
Start with a free trial, then pick between $29 monthly and $49+ for custom options.
Rating
4.5/5
6. CallPage
CallPage is another excellent lead capture software intended for long-term business prosperity. This lead-capture software helps businesses succeed by enabling prompt engagement with potential clients.
Main Features
- Customize widgets to improve brand consistency and user experience.
- Integrate seamlessly with CRM applications for easy data management.
- Enhance your sales workflow with a variety of tools and connectors.
Target Audience
From startups to major corporations, covering both B2B and B2C businesses.
Main Benefit
Quick communication with prospective customers increases conversion rates and builds lasting connections.
Plans
- Essentials: $31
- Pro: $79
- Enterprise: Custom Pricing
Rating
4.4/5
7. Wrike
Wrike is the best option for campaign management for your company. It’s a very powerful tool for acquiring leads, particularly for sales and marketing teams. Its AI-driven capabilities and user-friendly UI streamline lead data management effectively.
Main Features
- Get leads from many channels with ease.
- Streamlined data export and import options.
- Combined with additional marketing and sales technologies to increase productivity.
- Convert prospective clients into paying ones to generate more company leads.
Target Audience
Businesses of any size, especially sales and marketing teams.
Main Benefit
Simplify lead management procedures, improve the efficacy of campaigns, raise client acquisition, and increase business profitability.
Plans
- Free: $0
- Team: $9.80
- Business: $24.80
- Enterprise: Contact Sales
- Pinnacle: Contact Sales
Rating
4.4/5
8. Typeform
Now comes Typeform, another best lead capture software on my list. This software provides an interesting and user-friendly method for capturing leads. It is an excellent tool because of its interactive and aesthetically pleasing forms, strong integrations, and deep data.
Main Features
- Customizable and dynamic shape builder with an emphasis on design.
- Enhance user engagement with a mobile-friendly UI.
- Unique elements that customize the user experience include conditional logic.
- Smooth interactions with email marketing platforms, spreadsheets, and CRM systems.
Target Audience
From startups to major corporations operating in both B2B and B2C markets.
Main Benefit
Eye-catching, customizable forms are essential for gaining prospective client attention.
Plans
- Basic account: $29/month for 100 responses
- Remove branding and unlock additional features: Starting at $50
Rating
4.3/5
9. Botsify
If you are interested in AI or want to use AI to increase business leads, Botsify is an excellent tool for lead capture. By utilizing AI capabilities, it effectively produces, follows, and tracks leads for your business.
Main Features
- Gives users of the website the option to communicate automatically.
- Gathers vital information without bothering visitors.
- Authentic product/service information is provided to encourage repeat business and wise purchasing decisions.
- Gathers client data with ease, including names, phone numbers, and email addresses, during interactions.
Target Audience
B2B and B2C businesses.
Main Benefit
Automated chat features help to improve lead capture and customer interaction operations, improving user experience and productivity.
Plans
- Do it yourself: $49
- Done for you: $149
- Custom: Perfect for small teams
Rating
4.5/5
10. Keap
Keap CRM is another top lead capture software that helps you quickly gather and turn leads into customers. Its easy-to-use tools, established templates, landing pages, and forms allow seamless lead gathering into the corporate CRM.
Main Features
- Create forms that are specific to your needs and brand.
- Sort leads according to preset standards to be followed up on individually.
- Integrate easily with widely used marketing platforms and CRM systems.
Target Audience
Small and medium-sized businesses.
Main Benefit
Simplify lead management procedures to increase productivity and optimize company conversion chances.
Plans
- Pro: $159/mo
- Max: $229/mo
- Ultimate: $229/mo
Rating
4.1/5
11. Elementor
Last on my list is Elementor, which generates and amplifies leads by marketing your products and services. Elementor, a code-free WordPress website builder, is used by roughly 6% of all websites globally.
Main Features
- Increase audience size with clever popups and customizable forms.
- Customizable templates and triggers enable you to target visitors efficiently.
- Integrates well with different marketing technologies, allowing for diverse audience interactions.
Target Audience
Small to mid-sized businesses aiming to increase their online presence and get more leads and customers.
Main Benefit
Create captivating forms and pages with ease that efficiently gather and nurture leads, increasing sales and conversions.
Plans
- Essential: $59
- Advanced: $99
- Expert: $199
- Agency: $399
Rating
4/5
Tips and Best Practices for Selecting the Best Lead Capture Software
After reviewing the top lead capture software solutions, it’s important to understand how to select the best one for your business. Let’s look at some essential tips and best practices to assist you in making the right selection and enhancing the efficacy of your lead capture efforts.
Tips for Choosing the Best Lead Capture Software
- Before selecting lead capture software, consider your goals, lead volume, integration needs, convenience, and budget.
- Choose software that can handle more leads without causing performance difficulties or requiring frequent upgrades, ensuring it grows with your business.
- Prioritize software that interfaces with your CRM, email marketing, and other applications to ensure smooth workflow and data consistency.
- Choose software with customizable forms and templates to personalize the lead collection process and increase engagement and conversions.
- Choose mobile-responsive software to create a seamless experience for customers on mobile devices, increasing conversion rates.
Best Practices for Choosing the Best Lead Capture Software
- Create visually compelling landing pages with prominent calls to action to increase lead acquisition.
- To maximize conversion rates, try various forms, styles, and messages.
- Offer discounts or exclusive material as inducements to visitors to divulge their contact details.
- Use automated sequences to engage leads and nurture them with customized email answers quickly.
Conclusion
I am done now!
It’s your turn to say something.
Which lead capture software will you start using to drive more users?
And
Do you know any other lead capture software I missed including in my list?
Let me know in the comment section below!
Moreover, if you are interested in learning more about technology and exploring other software solutions, then click here.
FAQs
What exactly is lead-capturing software?
Lead capture software allows businesses to gather contact information from potential customers, such as names and email addresses, using configurable forms and pop-ups on their websites.
Why is lead capture software essential?
It is essential to businesses because it streamlines the lead generation process, allowing them to collect and nurture leads more efficiently, eventually resulting in higher sales and growth.
How can I decide which lead-capturing software is suitable for my company?
Choosing the best lead capture tool is influenced by several factors, including your business goals, budget, integration requirements, scalability, and desired level of customization.
How can I maximize the efficacy of my lead capture strategy?
To maximize your lead capture strategy, take the following actions:
- Focus on developing attractive landing pages with prominent calls to action.
- Provide worthwhile incentives for visitors to submit their contact details.
- Run A/B tests to improve your strategy.
- Review performance indicators regularly.
Is lead-capturing software beneficial to all sizes and sectors of the business community?
Yes, lead capture software is beneficial for businesses of all sizes and sectors, from B2B and B2C to major businesses and startups.
