Mansi Gupta - My Search Intent

Naked Nature: A Startup Redefining Skin Care With The Magic Of Desi-Cow Ghee

August 17, 2023 by Mansi Gupta

We are in a world where skincare has become a daily ritual, and striving towards radiant and healthy skin is more prominent than ever before. BUT Have we stopped considering what we are putting on our skin? Skincare products might provide immediate results. Still, their long-term effects can be alarming because of certain chemicals like parabens, sulfates, etc which cause skin irritation, allergies, and sensitivities that are just the tip of the iceberg. Moreover, the pollution caused by chemical skin care products is unimaginable! Do you know 1 Kg of shampoo pollutes 26,000 litres of water and produces 3.2kg carbon emission?! Worry not! This is where business startup – NAKED NATURE shines through. In this blog, I will unravel the story behind the brand Naked Nature. Let’s get started! About Welcome to the world of Naked Nature– a startup that is not just a skincare line but a movement in itself. The name Naked Nature is self-explanatory that is uncovered or anything in its natural state. It started as an initiative in India to create awareness of organic dairy products. You will be amazed to know it is the World’s first skincare and haircare brand made with desi-cow ghee. It is made from the depth of Indian tradition to satisfy the users with chemical-free products. COMPANY Naked Nature (Started in 2018) FOUNDER Surya Varshan INDUSTRY Skincare PRODUCTS Wide range of products starting from skin and haircare, lip and eyecare, foot and tooth care, baby care, and bath products ( 60+ products) Startup Founder And His Story Naked Nature is founded by a visionary 18-year-old young entrepreneur, Surya Varshan who started from scratch with zero experience. He was interested in business from his childhood days only when he used to buy chocolates with pocket money in 7th grade and then later sell them for double the price during the festive season. He started with just 200 rupees that he had saved from his pocket money and made his first product which was Bath salt that is good for the skin. He got the idea of making Bath salt as in the district Thoothuludi (where his mother lived), people uses salt for everything from cooking to healing wound. He grew up in a typical middle-class family. His father is a businessman having a photo studio in Madurai and he also wanted to open a business from a young age. He was in Class 12th when he made his first product that he named Hibiscus Bath Salt. He began to sell his product in the stores BUT Guess what? No one was interested in his products. He was facing difficulty in marketing his products. Then he completed his higher education and enrolled in BE Civil Engineering at Jeppiar Engineering College in Chennai. But he was still thinking about his business idea. He would travel to Madurai every weekend to work on his business and visit stores to sell them. Thinking of his worst experience since starting his business, Surya recalls, “One day I had an idea. However, no one replied positively, and I was not able to make a single sale. I was heartbroken.” He hustled very hard to market his products. And finally, an Ayurvedic doctor purchased one container of Bath Salt for his parents. After 1 week, he called Surya to produce six jars every week for him. This was the first breakthrough that gave him confidence and he convinced his parents to get shifted to Velammal College of Engineering in Madurai so he could focus on his business too. He was getting delayed in payments from the stores, so he thought to start selling online as nobody will know that the owner is just a college guy. Then, he learned internet advertising and digital marketing and use this to collect funds to expand his startup. He started taking online classes for the same and charge an amount for 2-3 hours per session. You will be amazed to hear, he collected Rs 2.20 lakh with the help of classes which he invested in manufacturing new things for his startup business. In the year 2019, he left Velammal College and studied BSC in Biotechnology at Thiagarajar College, which was related to his field only. After this dedication, passion, and hard work, how can one not achieve what he desires? Finally, he got an order of 200 hair oils from Maldives, and in 2019, he started a small factory startup and after that, it was no turning back. Surya Varshan is a perfect example of this line said by Aamir Khan in the Bollywood movie 3 Idiots, “Success ke peeche mat bhagat, kabil bano kabil..kamyabi toh jjakmaar ke peeche bbhagat ( You just focus on Excellence and then Success will come automatically) Competitors There are many companies like Mamaearth, Biotique, Organic Harvest, True Botanicals, and 100% Natural which also specialize in chemical-free products and increase the competition for Naked Nature. Why choose Naked Nature? ♦ Naked Nature is the world’s first skincare and haircare brand that manufactures products out of desi-cow ghee. ♦ It has a global presence in 18+ countries and has 30,000+ satisfied customers. ♦ The products not only cure skincare and haircare problems but are also 95% biodegradable and do not pollute water. ♦ It is not only a skincare brand but an ethical skincare brand with ethical manufacturing of products without any hidden ingredients, chemicals or preservatives and colorings and hence named- Naked Nature ♦ Every marketing activity is completely transparent without any fancy celebrities or fake clients. Social media INSTAGRAM 24.9K FOLLOWERS Revenue YEAR REVENUE 2021-2022 Rs 56 lakhs 2022-2023 Rs 30 crore Recognitions And Achievements ♦ Surya Varshan was the winner of the global students’ entrepreneur award 2021-22 hosted by the Coimbatore Chapter of EO and got Rs 1 lakh. ♦ Naked Nature got a certificate of … Read more

7 Reasons Sales Training Software is a game changer for your business

August 12, 2023 by Mansi Gupta

Every business aims for success, but it is not just about the product/ service, rather it is the approach that makes all the difference. And, you know the truth is success is not handed out, it is earned. Now, Who plays a major role in this? It is none other than the Sales Team that possesses not just knowledge but the skills to understand modern customers and close deals in an ever-changing landscape. That’s where Sales Training Software comes in as a guiding star. It is a modern solution for businesses that are serious about reaching their goals. Let me tell you one thing, it is not what you are thinking just as training, it is about empowering your sales force with the tools to conquer challenges, outperform competitors, and achieve success with confidence. For more clarity, let me give you an example Imagine your sales team as a crew on your ship. Sales Training Software is like giving your crew members the tools they need to navigate confidently and efficiently. It is not just about teaching them to sell, but also how to connect, communicate and, build trust. In this blog, we will discuss how sales and training programs can be improved with the help of Sales Training Software, its benefits, and the transformation it can bring to your business. Let’s get started! What is Sales Training Software? In simple language, it is an innovative tool designed to enhance sales teams’ and professionals’ skills, knowledge, and performance. It is a comprehensive learning platform offering a range of interactive modules to empower individuals in the art of selling. The main goal of Sales Training Software is to equip sales professionals with the knowledge, skills, and strategies needed to effectively engage customers, address objections, close deals and ultimately drive revenue growth. Benefits of Sales Training Software Flexible learning-It allows employees to learn at their own pace anytime, anywhere tailored to individual schedules. For example– A salesperson can review a challenging module multiple times until they grasp the concepts without feeling rushed. Consistent updates-As your business evolves, your training content can be updated in real-time. For example– If your sales team starts offering a new product, you can quickly integrate training material about the product’s features. Remote accessibility-With Sales Training Software, remote teams or those working from different locations can access training material seamlessly. Engaging content-Interactive videos, quizzes, and real-life scenarios make learning effective. For example- A software simulation can train salespeople on how to use CRM tools effectively by allowing them to practice within a controlled environment. Real-time progress tracking-Managers can monitor each time member’s progress and identify areas where additional training is required. For example, a manager can see that a salesperson excels in product knowledge but needs more practice in object handling. Customized learning paths-It can tailor learning paths based on individual strengths and weaknesses. For example-A junior salesperson might receive more foundational modules while an experienced person can focus on advanced negotiation skills. Performance metrics-Sales Training Software includes performance metrics allowing managers to measure the effectiveness of training programs. For example-Metric like quiz scores, and time spent on modules can provide insights into the training’s impact. ♥ Do you know Companies willing to invest in sales training are 57% more effective than rival companies that make no such investments. 5 Best Sales Training and Onboarding Software 1. Mindtickle ♣ Mindtickle – is a platform for onboarding, coaching, and training sales teams. It helps sales managers create an ideal profile, grade their salespeople against those benchmarks and create programs designed to improve their performance in those specific areas like object handling. ♣ Review Rating: 4.7 out of 5 stars ♣ Pricing: Starts at $299 per month for up to 100 users 2. Lessonly ♣ Lessonly– is an employee training platform designed to help managers grade new reps quickly with interactive coaching programs. ♣ Review Rating: 4.7 out of 5 stars ♣ Pricing: Paid tier starts at $200 per month Brainshark ♣ Brainshark– is a corporate learning management system designed for hosting interactive content, training your sales reps, and coaching them. Coaching offers video assessments, machine analysis, and team leaderboards. ♣ Review Rating: 4.4 out of 5 stars ♣ Pricing: Paid tier $420 per user, per year EdApp ♣ Edapp– is a micro-learning platform managers can use to design bite-sized courses on web and mobile devices. They can be MCQS, text content, quizzes, games, or videos designed to teach your salespeople the ropes. ♣ Review Rating: 4.8 out of 5 stars ♣ Pricing: Paid tier starts at $1.95 per user, per month UQualio ♣ Uqualio– is a learning management platform designed for trainers and managers whose programs are video-first. It works across mobile and web, supports uploads and embedded videos from youtube, and reports back with detailed analysis. ♣ Review Rating: 5 out of 5 stars ♣ Pricing: paid tier stars $19.99 per month Techniques Used in Sales Training Software Interactive Online courses and modules, for example on objection handling with videos and follow-up quizzes. Role-play exercises, for example, salespeople roleplaying a cold call situation with a challenging prospect. Micro-learning modules like short videos teaching effective closing techniques or pitches. Gamification for engagement, for example, a leaderboard tracking successful sales calls or deals closed. Scenario-based learning like asking the trainees to build a winning strategy by creating a complex negotiation scenario. Peer learning and collaboration on successful tactics during a sales pitch. Certification and progress tracking like a “Negotiation Mastery certificate” after completing the modules. Soft skills development focuses on communication, empathy, relationship building, and active listening skills. Virtual reality simulation where sales reps negotiate a difficult client in a virtual environment. Top 5 Best Sales Training Courses Here are 5 top sales training courses that can significantly enhance sales performance: Hubspot Inbound Sales Training– Focuses on the inbound selling methodology. Udemy’s “The ultimate sales training blueprint”– Focuses on holistic sales training. Coursera’s “Sales Strategies: Mastering the selling … Read more

Lifestyle newborn photography: #1 Ultimate guide

August 9, 2023 by Mansi Gupta

Do you love the idea of creating precious memories for families with a keen eye for heartwarming and candid moments? BUT Let me tell you one thing, getting pictures of newborns is not so easy! . Questions like Where to start? What to wear? . What props to use? . What should be the poses? . And of course, which lens to use can pop up in your mind? In this blog, you will get answers to all these questions and many more. Let’s dive into Lifestyle Newborn Photography! Imagine being a part of the most precious moment in people’s lives- the arrival of a newborn. As a lifestyle photographer, you can have the power to capture these cherished moments and create unforgettable memories for your clients. What is Lifestyle Newborn Photography? It is an art that captures the baby’s first days, and weeks in a candid, natural, and unposed setting in the comfort of your home. It focuses on the connection between a baby and the family members and with their new environment. It is not just a shoot but capturing the baby’s first smile. Before starting, you must know how lifestyle newborn photography is different from posed/traditional ones. What are the things you need for the newborn shoot? Since it is done at home, there are minimal requirements for you and your parents as well. Parents need to simply: Select a clean space in your home with a window or any area wherever makes you feel most comfortable and happy. You do not need fancy clothing – all you need is love and heart for your baby. No or minimal props are required. If you have one more child, then you can use his toys also. You must keep the baby well-fed and rested for a happy mood in the shoot. Photographers require: Lenses- For capturing the details- 50mmf/1.4lens, 85mmf/1.4lens For capturing the scenes with family- 24mmf/1.4lens, 24-70mmf/2.8lens. Tripod for low light conditions indoors. What to wear for the newborn photoshoot? 8 Things to tell your clients while selecting the outfits: The parents should not wear anything that contains thick stripes or patterns over it as it will not look appropriate. Ask them to choose an outfit that is as plain as possible yet classy. Tell them not to wear any top or shirt that contains big logos as it will catch all the attention. For mothers, tell them to avoid any tops which have beads or stones on them as their baby’s body will come in contact with them. If the mother is comfortable showing her arms, she can wear a tube top or strapless dress as it will look pretty with the body-to-body touch with the baby. If not, she can go for the plain full sleeves top having a round or V- neck for a perfect family picture. For the lower part, jeans are suitable for both parents. For the newborn, whatever is comfortable for the baby, parents can go for it and, if possible in white color. Color Combinations To Avoid? BLACK+ WHITE LIGHT + BOLD COLOR What are the props needed? The requirement for props is minimal. You can just take some of the toys of the baby like a soft toy or rattles. No fancy props are required. Some pose ideas for the newborn shoot at home It is not posing but more of directing parents to interact with the baby Ask the parents to sit together on the bed and kiss or cuddle their bundle of joy. Parents can lie down with the newborn and shoot them from each side. You can take a picture of the baby holding Dad’s or Mum’s thumb. A perfect picture can be taken of a mother in a nursery feeding her baby or changing the diaper or burping their baby or doing day-to-day activities. You can take a picture of parents bathing their newborns. If a sibling is there, first take his/her picture with the baby as their patience level is low. Points to remember for a Happy Lifestyle Newborn Shoot! ● Pose once, and shoot three times from every angle. ● Do not stick to one room, use all the corners for the shoot. ● Capture the details of the newborn like curling of their hands, yawning or their feet, and sleeping. ● Do not ask parents to pose, just give them the right direction. ● Before the shoot, briefly tour the house and chat with the client about what they need to capture. ● Make the room for the baby as comfortable and warm as possible. ● Plan your shoot in the golden hour to use natural light best and amazing results. Offering Packages and Services You can offer various packages and ask the clients to choose according to their needs and budget. You can include albums, prints, and digital files in your offerings. TO SUM UP As a Lifestyle Newborn Photographer, you can capture love, laughter, and genuine moments that last a lifetime. It is not just a photoshoot but a beautiful story of the family’s journey together. It is an easy and stress-free way to get amazing pictures of the baby in a candid and natural from the comfort of the home with minimal requirements and, most important the the comfort of the baby. You can capture the little one’s sweetest moments that will make the family relive them over again. Start clicking and let your lens paint the most heartwarming stories! Comment below if you have any questions, I will be happy to answer them. FAQs When to take lifestyle newborn photos? Lifestyle newborn photographs are ideally taken within the first two weeks after the baby is born as this time a photographer can capture adorable moments like curling of fingers, yawning, and sleeping. However, every baby is different. Some parents prefer the shoot within 1st month or 3 months. What to wear for newborn lifestyle photography? Parents can change their outfits depending on their choice, but they … Read more