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Mansi Gupta

How Live Commerce is Reshaping the Future of Online Shopping

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Live Commerce

In today’s digital world, shopping is not just a transaction, it’s an experience. In the ever-evolving e-commerce landscape, a new trend is taking center stage – Live Commerce. Imagine the thrill of a virtual shopping spree blended seamlessly with the real-time connection of a live broadcast. It’s more than just clicking ‘buy’, it’s about engaging, exploring, and experiencing products in a whole new way. So, buckle up as we dive into the dynamic world of Live Commerce, where every purchase comes with a story, every click is a conversation, and the future of retail is happening live, right before your eyes. Understanding Live Commerce Live Commerce is like bringing the excitement of a shopping mall to your device. Picture this: you’re watching a live video and bam! The host showcases products and answers questions; you can buy right there. It’s shopping with a dash of entertainment as if the store comes to life on your screen. So, no more static online shopping – it’s now live, interactive, and just like having your shopping show wherever you are! After understanding Live shopping, let’s look at its brief history! Where does the trend come from? Origin in China: Live Commerce emerged in China around 2016, gaining immense popularity on platforms like Taobao. Influencers and brands started using live streaming to showcase and sell products directly to consumers. A blend of E-Commerce and Live Streaming: The concept marries e-commerce and live video, creating an interactive shopping experience. Viewers can ask questions, get real-time responses, and make purchases without leaving the live stream. Interactive Shopping Shows: It’s a modern take on home shopping channels but brought to the digital age. Instead of TV, it’s happening on various online platforms, offering a more engaging and dynamic shopping experience. Global Adoption: The success of live commerce in China prompted its adoption globally. Platforms like Facebook, Instagram, and others integrated live commerce features, allowing influencers and brands worldwide to leverage this interactive way of selling. Rise of Influencers: Live Commerce has empowered influencers and content creators to become not just promoters but live sales hosts. This shift has transformed how products are marketed and sold, with influencers directly engaging with their audience. Evolution of Technology: Advancements in technology, such as improved internet speeds and mobile devices, played a crucial role in making live commerce seamless. This allowed for high-quality live streaming and smooth transactions, contributing to its widespread acceptance.  Live commerce working Live commerce operates as an enchanting fusion of live streaming and online shopping, revolutionizing the way we shop. Here’s a simplified breakdown of how it works: Live Streaming Platforms: Influencers or brands host live shows on platforms like Instagram, Facebook, or dedicated apps. These live sessions serve as virtual storefronts. Engaging Content: During the live stream, hosts engagingly showcase products, discuss features, and benefits, and answer viewer questions in real time. It’s like having a personal shopping assistant at your fingertips. Interactive Shopping: Viewers can interact with the host by asking questions, expressing interest, and even making instant purchases. The live format enables a direct and dynamic connection between sellers and buyers. Seamless Transactions: Transactions happen seamlessly within the live stream. Viewers can click on showcased products to view details or directly make purchases without leaving the live session. Limited-Time Offers: Live commerce often incorporates elements of urgency, like limited-time discounts or exclusive deals during the live session, encouraging viewers to make quick decisions. Audience Participation: The live audience plays a crucial role. Their comments, likes, and shares contribute to the overall energy of the session. Influencers often acknowledge viewers, creating a sense of community. Post-Purchase Interaction: After a purchase, hosts may express gratitude, answer follow-up questions, or provide additional information. This post-purchase interaction enhances the customer experience. In essence, live commerce transforms the solitary online shopping experience into a lively and interactive event, offering the convenience of e-commerce with the personal touch of traditional retail.   Industries Embracing the Trend Live commerce has transcended boundaries, making waves across diverse industries. Here is how different sectors are capitalizing on this dynamic shopping experience: Fashion and Apparel: “Runway to Your Doorstep” For Example- Fashion influencers host live sessions showcasing the latest trends, allowing viewers to purchase featured clothing items instantly. Beauty and Cosmetics: “Glowing Live” For Example- Beauty brands conduct live tutorials, demonstrating product applications and benefits, and creating a personalized shopping experience. Electronics and Gadgets: “Unbox Live” For Example- Tech enthusiasts unbox and demonstrate the features of new gadgets, providing real-time insights and answering audience queries. Home and Living: “Transform Your Space Live” For Example- Interior designers go live to showcase home decor items, offering tips on creating aesthetically pleasing spaces. Fitness and Wellness: “Workout with Experts Live” For Example- Fitness influencers host live workout sessions, promoting and selling fitness gear, supplements, and wellness products. Automotive: “Test Drive Live” For Example- Car dealerships organize live sessions for virtual test drives, presenting key features and promotions on the latest models. Industries worldwide are redefining the shopping experience, bringing products to life in real-time through engaging live sessions. Now, let us discover the benefits and convenience of live commerce across these diverse sectors! Benefits Of Live Shopping Live commerce isn’t just a trend, it’s a game-changer, offering a basketful of perks for both sellers and shoppers. Let’s dive into the enchanting world of live commerce benefits: Real-Time Interaction: “Chat, Shop, Connect”: Say goodbye to static online shopping! Live commerce allows you to interact with sellers, ask questions, and get instant responses. It’s like having a personal shopper in the digital domain. Authenticity Rules: “See It Live, Buy It Real”: No more guesswork. Witness products in action through live demonstrations. From fashion to gadgets, you see exactly what you’re getting, making the shopping experience more authentic. Spontaneous Shopping: “Instant Gratification, Anyone?”: Did you miss those flash sales? Live commerce brings urgency back. Limited-time promotions, and exclusive deals – it’s all happening in real time, adding an element of excitement to your shopping spree. Influencer Insights: “Guidance from the Pros”: Trust the experts. … Read more

Ishaan Sharma’s Inspiring Journey: From IIT Aspirant to Crorepati Influencer

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Ishaan Sharma

Get ready to be inspired as we hunt through the incredible journey of Ishaan Sharma, a name that’s not just making waves but creating a tidal wave of inspiration for the youth. From dreaming big about cracking the IIT code to scripting his own success story and raking in crores, Ishaan’s tale is not just about financial victory but a validation of resilience, adaptability, and the invariant belief that your journey is entirely yours to shape. Join me as we explore the twists, turns, and triumphs that define Ishaan Sharma’s extraordinary path. Ishaan Sharma- Biography NAME Ishaan Sharma BIRTHPLACE Goa, Maharashtra BORN October, 2000 EDUCATION College dropout, BITS Pilani, Goa NATIONALITY Indian OCCUPATION Co-founder of Markitup and Content Creator MARITAL STATUS Unmarried Ishaan Sharma- Personal Life Ishaan Sharma was born in a Hindu middle-class family in Goa, Maharashtra. His mother was a homemaker and his father was a government employee. His father was very keen with him to clear the NTSE exam ( National Talent Search Examination), conducted by NCERT to give scholarships to students studying in Class 10th. Alas, he was not able to clear the exam and after the 10th class, began to prepare for IIT-JEE in Delhi. Early Life Ishaan has also been interested in technology from the very beginning and decided to pursue a career in engineering. After preparing for IIT-JEE after the 12th for about 2-3 years, in 2019 he appeared in the exam and he was able to clear IIT-Mains but could not get through IIT-advanced. He was disappointed but his parents cheered him up and told him to focus on what was coming next for him. Afterward, he appeared in the BITS exam and luckily got selected for the BITS Pilani Goa campus in electrical engineering. He wanted to learn and upskill himself as much as possible and took inspiration from top creators like Aman Dhattarwal. He was so dedicated and motivated that the day his JEE-advanced exam was over, he started learning coding and purchased a course from Udemy. He was interested in programming and learned Python and also kept on gaining knowledge via books. By the end of July 2019, he came to BITS Pilani, Goa with a fire to learn and explore more and did not want to take the baggage of not going into any of the IITs. College Life After joining the college, he joined various groups and made new friends. Before college only he was into coding, but he doubled down upon it and learned about Machine learning and data science frameworks upskilling himself. As we all know at the age of 18-24, it is not easy to get rid of distractions, Ishaan also loved the freedom he had, no one was there to tell him what he should do or not. He used to watch movies and series and got distracted in the first 1 or 2 months. He got the reality check after his mid-sem results where he did not perform well and was average in programming and realized that he had wasted a lot of time watching series and movies but again he started focusing solely on Machine learning. He also realized to build a career in Machine learning, he needed to have a research paper or thesis and he did not have that much time so he started learning about web development and social media management. By the end of December 2019, he started his podcast channel with the motto of interviewing people in college, learning from them, recording them and generating awareness, providing value to people, and started putting the podcast videos on YouTube also. In 2020, as the covid hit, he started making more and more YouTube videos and simultaneously posting content on Linkedin. Ishaan Sharma- First e-book As he was learning about LinkedIn and putting out videos for the same, he got the idea to condense the information into one place and launched an e-book and published it in July 2020 named “Crush it on Linkedin” and gave the first 4,000 copies completely free. Internships He was so much into learning that apart from making YouTube videos, he was left with some free time. He applied for internships to gain more experience and build a strong resume. He got an opportunity to work as an intern in a company as a Facebook ads manager position. Soon he realised he had to work full-time there and just get Rs 5,000 for it. Within just 5 days, he left the internship and started working again on his YouTube channel. New Venture- Podinfinity After discontinuing the internship, in July 2020, he started with Podinfinity, a pod-casting mentorship session with 7 months of experience. It did not go that well and the revenue was just Rs10,000. As it was just his starting, he was fine with it and again started putting out content on YouTube. Worked in Able Jobs And Unacademy In August 2020, he was approached by Able Jobs after seeing his videos on the YouTube channel which wanted him to make content and videos for their channel. After that, he also started getting income from his own YouTube channel. Again in October 2020, he was approached by Unacademy and taught Python. He was managing all this along with appearing for exams at his college. Opportunity In Codedamn He got an opportunity to work with his BITS senior in the startup Codedamn and solely worked on growing it. This was an amazing experience for him as he got to learn about many things like e-mail marketing, running Facebook ads, cold outreach, etc., and ended up working with them in January 2021 to focus on building his own business. His Startup Story- Markitup In January 2021, Ishaan was approached by his roommate to start an agency. At this point, Ishaan was reached out by a lot of companies to become a YouTube and content strategist for them. He wanted to work with multiple clients at the same time so in February 2021, he … Read more

Fit tuber Success Story: Discovering Vivek Mittal’s Dynamic Life and Career

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Fit tuber- my serach intent

In a world where a healthy lifestyle is a hot topic, Fit Tuber, aka Vivek Mittal, stands as a guiding light, smoothing the secrets to a fitter, happier life. Whether you’re a fitness freak or just starting your health journey, this blog is your golden ticket to discovering the transformative story, career highs, and wellness magic crafted by Fit Tuber. Buckle up for a ride into the world of health, inspiration, and a splash of Fit tuber magic! Vivek Mittal- Biography NAME VIVEK MITTAL BIRTHPLACE BATHINDA, PUNJAB BORN 1989 EDUCATION B.tech (IT), GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI NATIONALITY INDIAN PROFESSION YOUTUBER YOUTUBE CHANNEL FIT TUBER MARITAL STATUS UNMARRIED Vivek Mittal( Fit Tuber)- Early Life Vivek’s early life was a blend of ordinary moments and the seeds of his future passion. Born in Punjab, Vivek Mittal did his schooling from Bathinda. His father is a civil engineer and is into Yoga also and Vivek Mittal gives credit to his father in a video for entering into the health industry. His mother is an economics teacher and he has a younger brother whom he is very close to. Career After completing his B.tech in IT from Delhi, he worked at Infosys for a good 3 years. After that, he realized it was not what he wanted to do and wanted to do something in the health and fitness industry. In 2016, he came up with his first video on his YouTube channel- Fit tuber, and saw a good, positive response. After that, he carved an inspiring career path. YouTube Channel- Fit Tuber The popular YouTube channel Fit Tuber, (Fitness is not a destination, it’s a way of life) has over more than 7 million subscribers. The goal of this channel is to redefine fitness and that bulky muscles do not always mean a fitter body. What makes a person healthy is to eat well and feel good about your body. Vivek Mittal talks about the lesser-known health tips and product reviews, and along with health and fitness, he also comes up with motivational videos and easy workout videos. Technically, he did not have any professional degree as a health or fitness enthusiast but he gathered all the knowledge through reading tonnes of books related to Ayurveda and Modern Science to help common people as much as he could. Awards and Achievements Fit Tuber, has gained substantial recognition and appreciation for his impactful contributions to the health and wellness space on YouTube. In 2019, Vivek Mittal was awarded with Rashtriya Gaurav Award. Vivek Mittal has won the YouTube silver and golden button on reaching 1M subscribers. Previously, he did not have any formal degree but now he has received various certifications like Certified Nutrition Coach from the National Academy Of Sports Medicine and Certified Fitness Coach from ISSA ( International Sports Sciences Association)   Controversies Fit Tuber has faced significant challenges despite the educational and instructional videos. His “worst to best” series, faced criticism from numerous global FMCG firms, resulting in legal notices, the removal of five videos from YouTube, and even a trial at the Bombay High Court. This ordeal led to the loss of nearly a year’s worth of earnings for him. Additionally, Fit Tuber fearlessly explores non-conventional topics that some might consider taboo in society. Despite these challenges, he remains unfazed by criticisms and adversities, continuing to share informational videos with his audience, inspiring millions along the way. Income Sources PRIMARY You Tube OTHER Affiliate marketing, Sponsorships Social Media Presence You Tube 7.49 million subscribers Instagram 294k followers Facebook 22k followers   Lesser Known Facts About Vivek Mittal Vivek Mittal is fond of traveling and is an animal lover While working in Infosys, he self-prepared for SSC ( Staff Selection Commission) and luckily got selected as an Excise and Customs Inspector and worked in Kakinada Seaport for 1 year. Despite having a good salary, and status, his passion made him quit the job and he entered into holistic health fitness. He was the youngest while working as an Excise Inspector. He reduced the frequency of his videos to work more on himself and learning despite knowing the revenue would reduce as his driving force was never money. He has 3 channels named Fit Tuber, Fit Tuber Hindi, and Fit Tuber Telugu. On completing his 5 million subscribers, with the help of local farmers, he planted 2,500 trees in the name of the fit tuber family. One of his popular videos “15 Minutes Beginners’s Yoga Routine” has got over 21 million views. He is now a certified Nutrition and Fitness Coach and this supports him in fighting legal battles in which formal education is required. Vivek Mittal plays all the characters in his YouTube channel and he does all the editing and filming. Featured Vivek Mittal was invited to one of the famous YouTube channels Beer Biceps by Ranveer Allahbadia’s ICO show( Intelligent Conversations Only) in 2019 which got more than 1.4 million views. He was also invited by one of the top motivational speakers in India, Sandeep Maheshwari’s YouTube channel which got more than 3.3 million views! Final words In conclusion, Fit Tuber, embodied by the dedicated efforts of Vivek Mittal, emerges as an inspiration in the realm of health and fitness on YouTube. Despite facing challenges and legal hurdles, his commitment to delivering informative content remains unwavering. The controversies surrounding his “worst to best” series underscore the impact he has had on the health and wellness discourse, prompting discussions even within the legal domain. Fit Tuber’s fearlessness in addressing unconventional topics and resilience in the face of adversity not only showcases his journey but also inspires millions to embark on their paths to a healthier lifestyle. As Fit Tuber continues to evolve, so does the positive influence he imparts to his vast audience, leaving an enduring mark on the landscape of digital fitness content. Are you ready to take charge of your health? Mention in the comments below and we would love to know your suggestions on … Read more

Journey of Riya Upreti: CEO of Fobet and Content Creator Extraordinaire

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Riya Upreti

Step into the captivating world of Riya Upreti, a pioneering entrepreneur and the brilliant mind behind Fobet, a rising star in the digital landscape. Riya’s journey is not just about professional achievements but a testament to resilience, creativity, and relentless passion for content creation. In this article, we will tell you about the journey of Riya and her achievements in the journey. Let’s dive in! Riya Upreti- Biography NAME    Riya Upreti BIRTHPLACE    Uttrakhand DATE OF BIRTH    2001 NATIONALITY    Indian EDUCATION   B.Sc Psychology Hons. (Manav Rachna University, Faridabad), College Dropout PROFESSION   Content creator and Businesswoman COMPANY NAME   Fobet MARITAL STATUS  Unmarried NET WORTH  $ 1 million (2023) The Influencer’s Early Chapters Riya Upreti, an innovator at the young age of 22, has not just embraced success but redefined it. Born in 2001, at the young age of 22, has already carved a remarkable path fueled by curiosity and ambition. Her early years were marked by a profound interest in serving others, particularly through her passion for teaching psychology. This passion, discovered during her college dropout phase in psychology, would later become the driving force behind her successful career. Educational Journey Even in her formative years, Riya’s dedication to teaching was evident, finding an initial platform through Instagram. A diligent student throughout her school years, she pursued science classes in interclass and aimed to fulfill her dream of becoming a doctor by preparing for the NEET exam. However, despite her efforts, qualifying for NEET remained elusive, leading her to recalibrate her career aspirations. Guided by her mother’s interest in psychology, Riya transitioned her career trajectory, ultimately dropping out of the class. During this pivotal time, she not only pursued her newfound passion but also cultivated a thriving business in psychology classes, reaping financial success in the process. As a college dropout, Riya’s unique approach to her journey unfolded. Instead of conforming to societal norms, she strategically hired professionals, leveraging her dedication and experiences to propel her career forward. The result? she transformed her initial setbacks into a soaring success, earning a seven-figure income through her immovable commitment and entrepreneurial spirit. Riya Upreti’s Entrepreneurial Beginnings After trying for the NEET exam, Riya was not able to clear it. She says in her YouTube video, that her father told her you should look for a compounded or nurse job, you cannot become a doctor. She was admitted to college to study B.Sc hons in Psychology but thought it was not meant for her as she was from a humble family and in that college other students always discuss materialistic things. Then, she tried for UPSC without telling anyone that she was preparing for this exam this time. She was investing 10-12 hours a day daily in the preparation of the exam for a good 9-10 months. Thereafter, the second wave came, and seeing everybody suffering not because of the disease but more of the anxiety and fear of Covid, she decided to do something for society and started teaching psychology on Instagram for free. People liked it and her followers increased by 3x amount. She thought of providing more help to students and asked her professor to deliver 20 lectures ( as she was in 2 years of college), for 20k rupees. Her professor agreed and initially, no one was converting because of the paid course that was valued at 3k at that time. After running ads, she was able to get 20 students and completed one batch and after that, she named that page Fobet and she never stopped growing. Riya Upreti Psychology School- Fobet Fobet – A Pioneering Psychology School Birthed by Riya! Fobet, under the visionary leadership of Riya, emerged as a progressive Psychology School, born out of the challenges posed by the COVID-19 pandemic. This innovative educational venture reflects Riya’s commitment to empowering individuals with knowledge and skills in psychology, fostering personal growth and resilience. Currently, 22 employees are working in the company of which 10+ are trainers. REVENUE  7 Crores Key points about Fobet: Founding Amidst COVID: Fobet was conceived during the unprecedented times of the COVID-19 pandemic when the need for mental health support and education became more critical than ever. Riya, recognizing the growing demand for psychology-related knowledge, took a bold step to create an educational platform that addresses these needs. Founding Vision: FOBET, an acronym for “FOBET, The Psychology School,” was founded by Riya with a vision to democratize education in the realm of psychology. The platform aims to provide accessible and quality learning opportunities for students seeking to understand the intricacies of mental well-being. The mission of Inclusivity: FOBET’s mission centers around democratizing education by offering continuous support and guidance to psychology students. The platform is committed to breaking down barriers and making psychology education accessible to a diverse audience. Innovative Teaching Tools: FOBET employs cutting-edge technology to enhance the learning experience. Leveraging AI-powered platforms like TensorFlow and PyTorch, the platform automates interactions, assesses student progress, and ensures an engaging and effective educational journey. Customized Learning Modules: FOBET goes beyond traditional teaching methods by developing customized learning modules. These modules are designed to cater to the unique needs of students, offering real-time feedback mechanisms and interactive content that keeps learners engaged throughout their educational exploration. Bridge Between Technology and Education: As the CEO and Founder, she envisions FOBET as a bridge between technology and education. The platform strives to promote inclusivity, providing individuals with access to accurate and valuable information in psychology and related subjects. Focus on Collaboration and Community: FOBET’s approach to education emphasizes collaboration and community involvement. By fostering a sense of belonging and shared learning experiences, the platform creates an environment where students can thrive in their educational pursuits. Commitment to Continuous Learning: In the ever-evolving field of education, FOBET is committed to continuous learning and adaptation. Her leadership ensures that the platform stays abreast of advancements, offering a dynamic and forward-thinking approach to psychology education. Riya’s vision for Fobet extends beyond traditional education. … Read more

Discover Top 56 AI Companies In India Redefining the Future

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AI Companies In India

Indian businesses are adapting and thriving in the Artificial Intelligence (AI) era. From lively startups to industry titans, the AI companies in India are not just adapting but planning a symphony of change. The Indian tech landscape is where innovation meets tradition, and AI is the magical bridge between them. This blog unveils the top 56 AI companies in India, showcasing these incredible companies that are reshaping our future. From cutting-edge startups to established giants, each has a unique story. So, grab a cup of chai, get comfy, and join us on this inspiring ride through the heart of India’s AI revolution! How are Indian Businesses adapting to AI Technology? AI companies in India are swiftly integrating artificial intelligence across diverse industries, showcasing its profound impact in healthcare, banking, e-commerce, agriculture, manufacturing, and beyond: Healthcare: In healthcare, AI is not just a catchword, it’s the healing touch that streamlines patient care, diagnoses ailments with pinpoint accuracy, and even predicts health trends. E-commerce is like a crowded marketplace where AI-powered algorithms curate personalized shopping experiences, making every click feel like a tailor-made discovery. Banking: AI becomes the financial wizard, crunching numbers, detecting anomalies, and ensuring your transactions are swift and secure. Education: Education is no longer confined to traditional classrooms, AI is the digital guru, customizing learning paths, offering insights, and turning every student into an expert in their educational journey. Agriculture: AI acquires the hat of the modern-day farmer, optimizing crop yields, predicting weather patterns, and ensuring our fields are not just fertile but smart. And let’s not forget manufacturing – where AI-powered machines are not just assembling products but setting up a proportion of efficiency, reducing costs, and bringing precision to the production line. It’s not just about technology, it’s about transforming the ordinary into the extraordinary, creating a future that’s as diverse and vibrant as the shades of our incredible nation. By seeing the role of AI in Indian businesses, let’s dive into 56 AI companies in India fueling India’s Tech Boom !!! List Of 56 AI Companies In India 1. Haptik Founded: 2013 Headquarters: Mumbai, India Metro Cities: Mumbai Type: Service-based Specialization: Conversational AI and chatbot development. Haptik is one of the leading AI companies in India specializing in a conversational CRM platform designed to facilitate personalized and intelligent interactions between businesses and their customers. Founded by Aakrit Vaish and Swapan Rajdev, Haptik empowers businesses to engage effectively with both customers and prospects. 2. Niki.ai Founded: 2015 Headquarters: Bengaluru, India Metro Cities: Bengaluru Type: Product-based Specialization: AI-powered chatbots for business transactions. Niki.ai is an innovative AI-powered chatbot that simplifies online services and transactions through a natural language interface. Founded with the mission to enhance online shopping accessibility, especially in rural India, Niki.ai focuses on learning user preferences for a more personalized experience. The chatbot offers a diverse range of services, spanning mobile recharge, bill payments, travel bookings, cinema tickets, and more—over 20 services. 3. SigTuple Founded: 2015 Headquarters: Bengaluru, India Metro Cities: Bengaluru Type: Service-based Specialization: AI-driven solutions for pathology and medical diagnosis. SigTuple, established in 2015 by Tathagata Rai Dastidar, Rohit Kumar Pandey, and Apurv Anand, is a pioneering health tech startup dedicated to transforming the landscape of global medical diagnostics with data-driven intelligence. At the core of its innovative solutions are AI-powered smart robotic microscopes designed to analyze a variety of medical images, including those of blood, urine, semen, and the retina. The technology enables swift and accurate analysis, producing detailed reports within minutes. 4. Freshworks Founded: 2010 Headquarters: San Mateo, California, USA (Operational headquarters in Chennai, India) Metro Cities: Chennai Type: Product-based Specialization: Customer engagement software, including AI-powered customer support. Freshworks, a leading provider of cloud-based business communication and management solutions, is committed to offering businesses user-friendly software that is quick to implement, easy to set up, and requires minimal customization. Founded by Girish Mathrubootham, Freshworks boasts a global clientele with over 40,000 customers. The company’s mission revolves around delivering software solutions that empower businesses and enhance their operational efficiency. 5. Vernacular.ai Founded: 2016 Headquarters: Bengaluru, India Metro Cities: Bengaluru Type: Service-based Specialization: Natural Language Processing (NLP) for multilingual conversational AI. Vernacular.ai is one of the innovative AI companies in India driven communication platform that specializes in Natural Language Processing (NLP). Sourabh Gupta and Akshay Deshraj founded the platform to facilitate seamless and efficient communication between businesses and their customers in various regional languages. Vernacular.ai’s advanced AI technology enables the processing of voice and text-based interactions, allowing businesses to engage with their diverse customer base more effectively. 6. Rapido Founded: 2015 Headquarters: Bengaluru, India Metro Cities: Bengaluru Type: Service-based Specialization: AI-driven bike taxi platform. Rapido, an AI-driven taxi service, was co-founded by Aravind Sanka, Pavan Guntupalli, and Rishikesh SR in 2015. This Bengaluru-based startup has revolutionized the traditional ride-hailing model by incorporating artificial intelligence to optimize taxi services. Rapido utilizes AI algorithms to enhance ride matching, reduce wait times, and improve overall user experience. With a focus on quick and affordable transportation solutions, Rapido harnesses the power of AI to efficiently connect commuters with bike taxis, catering to the demands of urban mobility. 7. Niramai Health Analytix Founded: 2016 Headquarters: Bengaluru, India Metro Cities: Bengaluru Type: Service-based Specialization: AI-based breast cancer screening. Niramai Health Analytix, a health tech startup, was founded by Dr. Geetha Manjunath and Nidhi Mathur in 2016. The company specializes in AI-based breast cancer screening technology. Niramai stands for “Non-Invasive Risk Assessment with Machine Intelligence.” The founders aimed to address the limitations of traditional breast cancer screening methods by leveraging artificial intelligence. The AI-driven solution developed by Niramai uses thermal imaging and machine learning algorithms to detect breast abnormalities and potential signs of cancer at an early stage. This approach enhances the accuracy and accessibility of breast cancer screening, particularly for women in underserved regions. 8. Mad Street Den Founded: 2013 Headquarters: Chennai, India Metro Cities: Chennai Type: Product-based Specialization: Computer vision and AI solutions for retail. Mad Street Den, is one of the greatest AI companies in India founded by Ashwini Asokan and Anand … Read more

AI-Driven Digital Marketing Agency: The Ultimate Guide

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AI-Driven Digital Marketing Agency

In today’s digital world, staying ahead in business means having killer marketing strategies. Imagine if I told you there’s this superhero called artificial intelligence (AI) changing the game for businesses. Picture this – AI-driven digital marketing agency can crunch massive data and do things fast, making life easier for marketers. It’s like having a sidekick that helps businesses connect with their customers in a cool, futuristic way. So, Welcome to the future – where your success is powered by AI! Artificial Intelligence (AI) In Digital Marketing Artificial Intelligence (AI)– it’s like computer science’s cool superhero. AI is all about making machines smart, you know, like giving them the power to do things that usually need human brainpower. It is like creating a computer brain that learns from data, spots patterns, makes choices, and does stuff without us holding its hand all the time. Now, AI has these 3 main principles which are used in AI-driven digital marketing agencies: Machine Learning (ML): This is where computers learn by looking at tons of data, finding patterns, and making smart predictions. In-Depth Learning: It’s like a superhero sidekick to Machine Learning. Deep Learning uses artificial neural networks inspired by our human brain to tackle super-complex data. Natural Language Processing (NLP): Ever wished your computer could understand and talk like a human? NLP is all about teaching machines to get us – our language, what we mean, and how to chat back. Do you know that AI driven digital marketing agency works on Targeted Marketing? Here is a summary of how Digital marketing differs from AI-driven digital marketing! Aspect          Digital Marketing                 AI-driven Digital Marketing Approach Broad and general, reaching a large audience. Precise and specific, targeting a defined audience. Audience Reach Attempts to reach a wide range of people. Focuses on reaching a specific, interested audience. Data Analysis Relies on generalized market research. Analyzes vast data, including demographics and behavior. Personalization Limited personalization in campaigns. Highly personalized campaigns for individual preferences. Conversion Rates Conversion rates may vary and be lower. Higher conversion rates as campaigns match audience interests. ROI ROI can be harder to measure accurately. Improved ROI due to targeted and effective campaigns. Example TV ads, billboards, newspaper ads. Social media ads, personalized emails, tailored content. What Is An AI-Driven Digital Marketing Agency? In this modern marketing landscape, AI-driven digital marketing agency emerges as invaluable guides, bridging the gap between traditional strategies and cutting-edge, AI-powered campaigns. They are the wizards behind AI-generated ads, crafting creative content, and managing smart data analysis. Imagine ads practically creating themselves, content that’s not just creative but also downright captivating, and data analysis so sharp it feels like peering into the future. They demystify the complexities of AI, making it accessible and impactful for businesses. Armed with algorithms and machine learning, the agencies dive into consumer behavior, fine-tune ad campaigns, and tailor marketing messages with unparalleled precision. With AI as their secret weapon, digital marketing agencies unlock superior results and deliver experiences that captivate customers. As we hurtle into the future, it’s evident that AI’s role in marketing will only amplify, at the forefront of this transformative journey. Here are the Top 5 AI digital marketing agencies: Webchutney Interactive Avenues iProspect India Sigmoid NoGood   Benefits Of Using AI In Digital Marketing Agency AI-driven digital marketing agency offers various benefits such as: Know More About Customers: AI-driven digital marketing agency enables highly personalized marketing campaigns tailored to individual preferences and categorizes your audience into distinct groups based on demographics, behavior, and interests for precise targeting, therefore predicting consumer behavior, and allowing proactive measures such as sending relevant promotions based on past preferences. Saves Time: AI automates mundane tasks, freeing up the marketing team for strategic initiatives and reducing human error, and ensures uniformity in marketing efforts by meticulously following predefined rules. It also handles increased workloads, adapting to the needs of businesses of all sizes. RELATED SOURCE: Here is the list of best AI tools to increase your productivity! Analytics: AI-driven digital marketing agency provides real-time insights into campaign performance, enabling prompt responses to changes or trends. It not only provides raw data but interprets it, offering actionable insights and recommendations allowing quick adjustments to marketing strategies based on real-time insights. Personalisation: As AI continues to evolve, the future of digital marketing signifies a transformative approach where brands tailor their interactions with each individual customer, building more meaningful connections. This not only uphold customer loyalty but also acts as a catalyst for higher conversion rates. We all know, that if some new technology is emerging, with its immense benefits, some challenges will also be there. So, let’s take a look at those challenges.   Challenges Associated With The Integration Of AI In Digital Marketing Initial Costs: Implementation of AI systems can incur significant upfront costs for businesses. Dependency on Data Quality: AI heavily relies on data quality, inaccurate or biased data can lead to flawed outcomes. Lack of Emotional Intelligence: AI-driven digital marketing agency lacks the emotional intelligence humans possess, impacting the understanding of nuanced customer sentiments. Privacy Concerns: Gathering and analyzing vast amounts of data for personalization raises privacy concerns among users. Overreliance on Algorithms: Overdependence on AI algorithms might lead to a loss of the human touch and creativity in marketing strategies. Job Displacement Concerns: The automation capabilities of AI raise concerns about potential job displacement for roles that can be automated. Need for Continuous Learning: AI models require constant updates and fine-tuning to adapt to evolving consumer behaviors and trends. Security Risks: Increased reliance on AI introduces new cybersecurity risks, with potential vulnerabilities in AI systems. How Does AI-Driven Digital Marketing Agency Work? 1. Content Writing Services: Marketing teams often face time and resource constraints when creating content. AI tools like ChatGPT and Jasper, known as generative AI tools, have gained popularity for their ability to assist in content generation. These tools can produce various content types, including email subject lines, ad copy, landing … Read more

Top 12 Startups That Got Rejected In Shark Tank India Season 1 and 2

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Startups That Got Rejected In Shark Tank India

In a world buzzing with the dreams of young innovators, startups have become the heartbeat of ambition. The charm of crafting something from scratch, birthing an idea into reality, is a journey many spirited individuals embark upon. Today’s landscape is dotted with the stories of those who dared to dream, who chose the path less traveled – the path of creating, building, and, sometimes, facing rejection. Imagine this: a brilliant idea, a young entrepreneur, and the chance to pitch it all in the glorious Shark Tank. The stage is set for dreams to take flight or, in some cases, face a grounding reality check. Let’s look at the startups that got rejected in Shark Tank India Season 1 and 2 and instead, carved their path to success. These unsung heroes turned rejection into motivation and setbacks into stepping stones. About Shark Tank Shark Tank- Where Dreams Meet Deals! In a world where business ideas take center stage, there’s a place where the entrepreneurial spirit truly gets its time in the spotlight – “Shark Tank.” If you’re not already hooked on this show, imagine a blend of pitches, passion, and the pursuit of turning dreams into dollars. It’s the ultimate entrepreneurial rollercoaster! “Shark Tank” is not your typical reality show. It’s a platform where aspiring entrepreneurs pitch their groundbreaking ideas to a panel of savvy investors (or “Sharks”) in the hopes of scoring a sweet deal. Meet the Shark Tank India Judges These include: Anupam Mittal: The man behind the success of Shaadi.com, Anupam brings tech-savvy brilliance to the tank. Namita Thapar: An entrepreneur herself, CEO of Emcure Pharmaceuticals adds a touch of dynamism and a keen eye for innovation. Vineeta Singh: The co-founder of SUGAR Cosmetics, Vineeta injects a dose of the beauty and business combo into the tank. Aman Gupta: The co-founder of Boat Lifestyle, Aman brings the pulse of the youth and a flair for disruptive ideas. Ashneer Grover: Previously MD and Co-Founder at Bharat Pe. He is known for his charismatic leadership. Peyush Bansal: Founder and CEO of Lenskart utilizes his innovative mind in the show.   Now, let’s dive into the startups that got rejected in Shark Tank India, and instead, carved their path to success. Startups That Got Rejected In Shark Tank India The inaugural season of Shark Tank India wasn’t just a show, it was a battlefield of dreams, ambitions, and jaw-dropping deals. As the curtains lifted, a staggering 62,000 aspiring business owners stepped into the spotlight. Out of the sea of aspirations, 198 entrepreneurs were handpicked and moved to the next stage. Some startups were able to crack the deal, and some were not able to, but still, they did not lose hope and came out with their best version. The startups that got rejected in Shark Tank India( SEASON 1) are: 1. Urban Monkey Founded: 2013 Valuation: INR 100 Crores Established in 2013 in the bustling city of Mumbai, this streetwear fashion brand, founded by Yash Gangwal, has been making waves. With a current valuation standing at a robust INR 100 Crores, this startup has its sights set on the vibrant youth of India. Specializing in an array of trendy products, from hats and sunglasses to belts, backpacks, and clothing, the brand boasts a fanbase that includes celebrities like Rannvijay Singha and Raftaar. Despite its thriving success, Yash took a bold leap onto the Shark Tank stage, seeking a Rs 100 crore investment for a mere 1% equity. However, in a surprising twist, the sharks declined the offer, leaving this already flourishing brand to chart its course forward. 2. Agri Tourism Founded: 2003 Valuation: INR 40 Crores This was one of the astonishing startups that got rejected in Shark Tank India. Founded in 2003 by Pandurang Taware and rooted in Maharashtra, this unique startup offers an immersive tourism experience within agriculture. With a noteworthy net worth of INR 40 Crores, Taware’s brainchild directly connects tourists with farmers, creating a symbiotic relationship that enhances the experience for both parties. The startup goes the extra mile by taking care of tourists’ food and amenities during their village stays, creating a seamless blend of agri-exploration and hospitality. As the agritourism market gains traction in India, this startup stands as a testament to its success. Seeking a 5% equity capital, Pandurang Taware entered the Shark Tank fray, requesting an investment of 50 lakhs INR. Despite the promising venture, the Sharks chose to swim against the tide, turning down the opportunity. 3. Torch-It Founded: 2016 Valuation: INR 75 Crores Established in 2016 by Hunny Bhagchandani and Mohit Chelani, this impactful startup is on a mission to foster inclusive growth by developing tools tailored for individuals with disabilities. Boasting a valuation of Rs 75 Crore INR, their innovative devices utilize ultrasonic sensors to provide real-time proximity feedback, aiding visually impaired individuals in navigating their surroundings effortlessly. Seeking a 1% equity stake for a claim of INR 75 lakhs, the startup entered the Shark Tank with an idea that resonated with the investors. Despite the evident potential and positive reception, the Sharks chose not to dive into this transformative venture, leaving the startup without the sought-after investment. 4. Green Protein Founded: 2020 Valuation: INR 30 Crores Launched in 2020, this innovative startup in the world of beverages is making waves with its plant-based protein drink. Founded by Madhvi Datwani, Parag Khimani, and Parigna Thorat, the startup boasts a valuation of INR 30 Crore. Specializing in vegan, cruelty-free, and irresistibly delicious plant-based products, available in a variety of six fruit flavors and three shake variants, this startup has carved its niche. What sets them apart is not just the flavors but the simplicity – no added sugar and no need for fancy blenders, their products effortlessly mix with water. Seeking a 2% equity stake for an investment of 60 lakhs INR, the founders entered the Shark Tank with hopes high. While the Sharks tossed around counteroffers, the final decision was to swim away from the deal, leaving this plant-powered venture without … Read more

6 Types Of Web Hosting And The Perfect Hosting Plan For You

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Types Of Web Hosting

Ever wondered how to make your mark in the online world? If you’re a business owner, startup enthusiast, or running a small biz, the secret lies in choosing the right web hosting. You must be aware, that the minimum requirement is to have a website but to make it accessible to users, you need to have a Web Hosting platform. I have seen many business owners getting stuck at finding the best type of web hosting and end up purchasing the one that does more harm than good. Various types of web hosting look like this- Imagine you’re at a restaurant, and the menu doesn’t have prices. Hosting plans often feel like that. People worry about overordering and ending up with a bill they weren’t prepared for. In this blog, all your confusion regarding what are the various types of web hosting, how to select the perfect web hosting for your business and various insights regarding the same will become crystal clear! Within the next few minutes, you will be able to choose the right web hosting service for you and thorough knowledge of the same! Let’s get started! Web Hosting Definition Before diving directly into the types of web hosting you need for your business, you should have a little knowledge about what exactly “Web Hosting” is. In simple terms, Web Hosting is a service that stores your website’s data on a server, making it accessible to users on the internet. When someone types your website’s address (like www.mysearchintent.com) into their browser, the web host makes sure your website’s pages are delivered to their screen. To make it more clear, see these 2 Examples Think of web hosting as renting a storefront. You choose a hosting provider (like a landlord), pay a fee, and in return, they give you space on the internet where your website can “set up shop” and be open for visitors 24/7. Imagine you want to open a shop on a busy street to showcase and sell your products. Now, you need a physical space to set up your shop, right? In the online world, web hosting is like that space for your website. I hope before moving forward, it is clear to you what is Web hosting and why you need that! Now you know the need for Web Hosting for a business, talking about the different plans, there are many types of web hosting plans in the market which can become pretty complicated to understand and you might end up purchasing the wrong one not suitable for your business that can hamper your website’s progress. So, let’s take a look at the types of web hosting! Most Common Types Of Web Hosting There are broadly two types of web bosting- FREE AND PAID Free hosting is a great option at the starting point but as your website gets more traffic, it requires more resources, support, and more control. It’s like choosing between a free bus ride and having your car – both get you there, but one offers more freedom and features. 1. Free Hosting Website Builders Blogging Platforms These platforms provide an all-in-one solution, combining hosting with website-building tools. They are user-friendly and perfect for those who want an easy way to create a website. EXAMPLE– Wix, Weebly, and Squarespace. These are platforms designed specifically for bloggers. They offer free hosting for your blog and are easy to set up. EXAMPLE– Blogger, Medium     Below are 6 common (PAID) types of web hosting: 2. Shared Web Hosting/ Virtual Web Hosting ⇒ Shared hosting, as the name itself suggests is a type of web hosting in which a single server is shared by more than one website or multiple websites that is one server will contain multiple users and share various resources as well. ⇒ It is the most affordable, easy-to-manage type of web hosting excellent for beginners. ⇒ It is suitable for small business owners who are just starting, to write personal blogs or to make a portfolio where the website requirement is not too large. ⇒ It is for users who have ∼10k-40k visits/month and the investment starts from $ 0.83/month. ADVANTAGES DISADVANTAGES Easy setup, cost-effective Due to sharing, resources are limited Best for beginners and small websites If one website gets higher traffic, the other can get affected due to sharing a single server Availability of customer support Due to sharing, downtime risk is present     3. VPS Web Hosting ⇒ Virtual Private Server ( VPS) is the most popular type of web hosting in which a single server is divided into distinct compartments each functioning independently with dedicated resources. ⇒ It is one of the well-balanced and cost-effective types of web hosting in which one physical server can run many virtualized operating systems. Think of VPS web hosting as a rented building in which there are different compartments( rooms) provided to different users with their resources like washroom, kitchen, etc. ⇒ It is suitable for growing websites, and small business owners with moderate traffic. ⇒ It is for users who have ∼ 10k-50k visitors/day and the investment starts from $3/month. ADVANTAGES DISADVANTAGES Better performance than shared hosting Higher cost than shared hosting Better security than shared hosting It requires technical knowledge Customization and control present Server maintenance is required     4. Dedicated Web Hosting ⇒ Dedicated hosting is the best choice among various types of web hosting in terms of scalability, performance, and uptime as one whole dedicated server is provided to you alone. ⇒ Since resources are not shared in this type of web hosting, the website will operate with maximum capability and you have full control over customization. ⇒ It is suitable for websites with heavy traffic, e-commerce websites like Amazon, and Flipkart uses dedicated web hosting, and complex websites with high-security requirement. ⇒ It is for users who have >60k visitors/day and the average investment starts from $120/month. ADVANTAGES DISADVANTAGES High performance Most expensive Optimal stability and reliability It requires technical expertise … Read more

Top 5 Function of Sales Management You Need To Know

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Sales Management

Have you ever asked yourself why some companies effortlessly hit their targets? What is the secret sauce behind their business success? Let me decode it for you! Just Imagine your company, not surviving, but thriving, consistently hitting those revenue targets, and creating a buzz in the market. How can you achieve that? The answer lies in effective Sales Management. Sales Management isn’t just a fancy term, it’s the secret sauce behind transforming dreams into dollars. In this blog, we are decoding the functions of sales management that help boost your efficiency and skyrocket your brand’s influence. Let’s dive in! Sales Management Meaning Many people think of sales management as just hitting sales targets or convincing people to buy stuff. That is not true. Sales management is the mastermind behind the scenes. It’s not just about selling, it’s about organizing the entire sales process. From setting strategies to leading the team, it is the brainpower that turns potential chaos into a balance of success. Sales Management ensures everyone’s playing the right notes at the right time, bringing consistency to the business stage. It includes keeping track of sales as well as your team. Objectives Of Sales Management The objectives are as follows: Boost Sales Revenue: It helps in increasing overall sales figures. For example- You can implement targeted promotions to boost product sales by 20% within the next quarter. Enhance Customer Satisfaction: Ensuring customers are happy with the product or service. For example- You can establish a proactive customer service system to address concerns promptly, aiming for a 95% customer satisfaction rate. Expand Market Presence: It increases brand visibility and market share. For example- Launching a social media campaign to reach a wider audience, aiming for a 30% increase in brand mentions. Optimize Sales Team Performance: It improves the efficiency and effectiveness of the sales team. For example- You can implement regular training sessions to enhance product knowledge, aiming for a 15% increase in individual sales performance. Build Long-Term Customer Relationships: It helps in fostering lasting connections with customers. For example- Initiating a loyalty program to reward repeat customers, aiming for a 25% increase in customer retention over the next year. Streamline Sales Processes: Effective Sales management helps in increasing operational efficiency in the sales cycle. For example- You can implement a CRM system to streamline lead management, aiming for a 20% reduction in sales cycle time. In toto, it isn’t just about selling, it’s a strategic approach to drive revenue, keep customers happy, and propel your business to new heights.   How Important Sales Management Is For A Business/Company Sales Management is not just about the product, it is about the art of connection. It Is not just about what you’re selling, it’s about the human story you’re crafting as follows: People Buy from People: We are wired to connect. Sales Management isn’t just about selling, it’s about building relationships. When customers feel a genuine connection, they’re not just buying a product, they’re investing in an experience. Customer Happiness Hub: Ever been blown away by exceptional service? That’s the magic of Sales Management at work. It’s not just about selling, it’s about creating delighted customers who keep coming back, turning one-time buyers into loyal fans. Team Empowerment: Your sales team isn’t just a group of individuals, they’re the frontline warriors. Sales Management equips them with the tools and strategies to conquer challenges, nurturing a culture of success that resonates throughout your company. Future-Proofing Strategies: The business world evolves, and Sales Management ensures you evolve with it. It’s not just about the present, it’s about future-proofing your strategies, so your business stands the test of time and market changes. So, it isn’t a corporate buzzword, it’s the fuel pushing your business engine forward. Do you know Salesforce, a global leader in customer relationship management (CRM), credits its exceptional sales management strategies as a key factor in achieving an annual revenue of over $21 billion? This industry giant’s success is a testament to the transformative power of effective sales management, showcasing how strategic leadership can push a company to remarkable heights. However, as a business owner, it is extremely hard for you to take out a few hours of the day! I have something for you! So, here is a list of 5 best sales tools that act like time-saving superheroes, automating tasks and making customers feel like VIPs. Let’s ditch the long route, not the hard work! Top 5 Sales Tools For Your Business 1. HubSpot CRM:  HubSpot CRM is like having a personal assistant for your sales team, helping organize leads, track interactions, and supercharge your sales pipeline. And guess what? It’s free! 2. Pipedrive: Simplify your sales journey with Pipedrive. It’s like having a GPS for your deals – navigate effortlessly through every stage, from prospecting to closing. It is an affordable gem for keeping your sales process on point. 3. Freshsales: It is affordable yet powerful, you can enjoy features like lead scoring and AI-based insights, transforming your approach to customer relationships. 4. Mailchimp: Your go-to tool for crafting eye-catching emails that convert. It is affordable, user-friendly, and a game-changer for reaching your audience right in their inbox. 5. Salesflare: This intuitive tool automates data entry, leaving you more time to focus on what you do best – closing deals and building relationships. If you want to take a competitive edge in your industry, use these budget-friendly tools and enhance your customer experience! After knowing these amazing Sales tools for your business, let’s see the role of Sales Management in a business/company! Functions Of Sales Management There are diverse ways in which sales management helps a company/ business to increase its ROI. Let’s see how it works: 1. Setting Targets: One of the main functions of sales management is setting targets and finding the perfect balance – not too high, not too low. It is not just numbers, it is a roadmap to realistic goals. Explore the sales landscape of the past. What worked, what didn’t? It’s not about staying in history but learning from it to set … Read more

How To Start An Event Management Business In 6 Simple Steps

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Event Management Business

Are you one of those aspiring entrepreneurs with a passion for creating unforgettable experiences? Do you dream of becoming the mastermind behind sensational events, but the challenges of starting an event management business seem daunting? You’re in the right place! This blog on event management business is your guiding light through the maze of challenges that budding event planners often face. So, if you’re ready to transform your passion into a prosperous business and overcome the hurdles that stand in your way, keep reading. What is Event Management Business Planning? Event management is the art of directing memorable experiences. It’s about bringing ideas to life, seamlessly coordinating every detail, and ensuring that the event leaves a lasting impact. It’s a field where creativity, organization, and people skills intersect to craft moments that people cherish. The event management industry is booming like never before in India. According to the ports Indian event, an activation industry is expected to cross the 10,000 crore mark by financial aid 2023 witnessing a cagr of 16%.  Whether you’re a recent graduate, a career changer, or a seasoned professional, event management welcomes diverse backgrounds. Key Points To Remember In Event Management Business: Attention to Detail: From selecting the right venue to managing budgets and timelines, careful attention to detail is non-negotiable. Creativity: In event management, creativity is your best friend. Think outside the box, and don’t be afraid to innovate. People Skills: Building relationships and effective communication are vital. You’ll collaborate with clients, vendors, and attendees. Industry Knowledge: Stay updated with trends, technologies, and practices. Continuous learning is a must. How To Launch An Event Management Business From Home?   Are you the go-to person for planning parties and gatherings? Do you have a knack for setting up memorable experiences? If so, you might have what it takes to start your own event management business. The beauty of this venture is that you can kick it off from the comfort of your home. Here are seven essential steps to turn your passion into a profitable home-based event management business: 1. Gain Appropriate Experience: Before diving in, gather experience by volunteering or working with established event planners. Gain insights into the industry, observe how different events are managed, and understand client expectations. This hands-on experience will be your stepping stone. For example: You might volunteer at a local charity event to understand how fundraisers are organized, or intern with a wedding planner to see the difficulties of creating magical weddings. 2. Set Your Business Goals: What do you hope to achieve with your event management business? Define your niche – weddings, corporate events, parties, or a blend. Set clear, achievable goals, which market you want to target, and consider what makes your services unique that is finding your Unique Selling Point ( USP). For example: Your goal might be to specialize in eco-friendly events or become the go-to planner for intimate, backyard weddings. 3. Conduct Market Research: Understand your target market and research local demand, competition, and pricing. Identify gaps that your business can fill. Know your potential clients inside out. For example: Research might reveal a growing trend in micro-weddings, providing a niche opportunity to focus on intimate ceremonies. 4. Build a Business Plan: A well-structured business plan outlines your vision, target audience, marketing strategies, budget, and financial projections. It’s your roadmap for success. For example: Your plan might allocate a budget for online advertising, networking events, and tools like event planning software. 5. Website Creation: In today’s digital age, a professional website is your storefront. It showcases your services and contact information. You have to make sure it is user-friendly and visually appealing. For example: Your website can feature photos and stories of events you’ve managed, client testimonials, and a blog sharing event planning tips. 6. Follow Legal Guidelines: Register your business, obtain any necessary licenses, and consider liability insurance and compliance with legal regulations ensures your venture operates smoothly. For example: Registering your business as an LLC (Limited Liability Company) can protect your assets in case of unforeseen issues. By following these steps, you can transform your passion into a profitable event management business. What if you are passionate about planning and organizing events but don’t have the capital to kickstart your own event management business? Do not worry! Let’s see how one can start an event management business with no investment. Start an Event Management Business with Zero Investment   1. Identifying Your Target Market: Before you begin, it’s crucial to identify your niche. Who are the clients you want to serve? Is it weddings, corporate events, or maybe children’s parties? For instance, let’s say you decide to focus on weddings. Your target market might be couples who want a dream wedding but have a limited budget. By narrowing your focus, you can tailor your services to meet their needs. 2. Pricing Your Services: In the absence of a significant upfront investment, your pricing strategy becomes vital. Consider competitive pricing in your niche. For instance, if you’re targeting budget-conscious couples for weddings, ensure your pricing aligns with their expectations. You can structure your fees based on the scale and complexity of the event, ensuring that you’re both competitive and profitable. 3. Marketing and Resources: You can take advantage of free or low-cost marketing resources like Instagram and Facebook. Showcase your event planning skills through captivating posts and engage with your audience. Share success stories and connect with potential clients. Network within your local community, attend events and collaborate with vendors. These interactions can bring you valuable clients without spending on advertising. 4. Developing a Business Plan: Even without financial investments, a solid business plan is your roadmap to success. Craft your business vision: Goals, Objectives, and how to attain them. Outline your unique value proposition and competitive advantages, which can set you apart from other event planners. For example, your ability to work within tight budgets can be a key selling point. 5. Get Funding (Without Spending Money): To grow your event management business, consider creative … Read more